Key facts
- This page summarizes Jeffrey E. Williams's Form 4 filing for Apple Inc. (AAPL).
- 8 reported transactions and 3 derivative rows are listed below.
- Accepted by SEC: 03 Apr 2025, 18:33.
Jeffrey E. Williams - 01 Apr 2025 Form 4 Insider Report for Apple Inc. (AAPL)
- Reporting relationship
- COO
- Issuer ticker
- AAPL
- Reported as of
- 01 Apr 2025
- Net transaction value
- -$16,664,475
- SEC form
- 4
- Accepted by SEC
- 03 Apr 2025, 18:33:37 UTC
- Prior SEC filing
- 18 Dec 2024
- Next SEC filing
- 20 Mar 2026
- Source filing
- View source filing
- Reporting owner signature
- /s/ Sam Whittington, Attorney-in-Fact for Jeffrey E. Williams
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Key filing fact
Jeffrey E. Williams filed Form 4 for Apple Inc. (AAPL) on 03 Apr 2025.
Change
- Previous filing in this sequence was filed on 18 Dec 2024.
- Current net transaction value: -$16,664,475.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
AAPL
transaction
Common Stock
Options Exercise
- Transaction value
- Shares
- +74,535
- Change %
- +19%
- Price
- Shares after
- 464,594
- Date
- 01 Apr 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F3
AAPL
transaction
Common Stock
Tax liability
- Transaction value
- $8,713,784
- Shares
- -39,042
- Change %
- -8.4%
- Price
- $223.19
- Shares after
- 425,552
- Date
- 01 Apr 2025
- Ownership
- Direct
- Footnotes
- F3, F4
AAPL
transaction
Common Stock
Sale
- Transaction value
- $3,513,329
- Shares
- -15,721
- Change %
- -3.7%
- Price
- $223.48
- Shares after
- 409,831
- Date
- 02 Apr 2025
- Ownership
- Direct
- Footnotes
- F3, F5, F6
AAPL
transaction
Common Stock
Sale
- Transaction value
- $3,879,287
- Shares
- -17,292
- Change %
- -4.2%
- Price
- $224.34
- Shares after
- 392,539
- Date
- 02 Apr 2025
- Ownership
- Direct
- Footnotes
- F3, F5, F7
AAPL
transaction
Common Stock
Sale
- Transaction value
- $558,074
- Shares
- -2,480
- Change %
- -0.63%
- Price
- $225.03
- Shares after
- 390,059
- Date
- 02 Apr 2025
- Ownership
- Direct
- Footnotes
- F3, F5, F8
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
AAPL
transaction
Derivative
Restricted Stock Unit
Options Exercise
- Transaction value
- Shares
- -29,688
- Change %
- -100%
- Price
- Shares after
- 0
- Date
- 01 Apr 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 29,688
- Exercise price
- Footnotes
- F1, F9
AAPL
transaction
Derivative
Restricted Stock Unit
Options Exercise
- Transaction value
- Shares
- -22,688
- Change %
- -50%
- Price
- Shares after
- 22,688
- Date
- 01 Apr 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 22,688
- Exercise price
- Footnotes
- F1, F10
AAPL
transaction
Derivative
Restricted Stock Unit
Options Exercise
- Transaction value
- Shares
- -22,159
- Change %
- -33%
- Price
- Shares after
- 44,318
- Date
- 01 Apr 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 22,159
- Exercise price
- Footnotes
- F1, F11
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Rule 10b5-1 trading plan
These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.
Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).
Explanation of responses 11 footnotes
Footnote F1
Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
Footnote F2
The number of securities reported reflects the acquisition on January 31, 2025 of 115 shares of Apple Inc.'s common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP") for the ESPP purchase period of August 1, 2024 through January 31, 2025.
Footnote F3
The shares are held through Mr. Williams' living trust.
Footnote F4
Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
Footnote F5
This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 29, 2024.
Footnote F6
This transaction was executed in multiple trades at prices ranging from $222.96 to $223.95; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
Footnote F7
This transaction was executed in multiple trades at prices ranging from $223.96 to $224.90; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
Footnote F8
This transaction was executed in multiple trades at prices ranging from $224.955 to $225.17; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
Footnote F9
This award was granted on September 27, 2020. 29,688 RSUs subject to the award vested on each of April 1, 2023, April 1, 2024 and April 1, 2025.
Footnote F10
This award was granted on September 26, 2021. 22,689 RSUs subject to the award vested on April 1, 2024 and 22,688 RSUs vested on April 1, 2025. 22,688 RSUs are scheduled to vest on April 1, 2026, subject to the terms and conditions of the underlying award agreement.
Footnote F11
This award was granted on September 25, 2022. 22,159 RSUs subject to the award vested on April 1, 2025 and 22,159 RSUs are scheduled to vest on each of April 1, 2026 and April 1, 2027, subject to the terms and conditions of the underlying award agreement.