Source evidence Original filing metadata and source links for verification. 4 source fields
SEC form
4
Accepted by SEC
24 Nov 2023, 16:57:35 UTC
Prior SEC filing
30 Aug 2023
Source filing
View source filing
Reporting owner 1 detail
Reporting owner signature
/s/ John O'Connor, as Attorney-in-Fact for Desiree Robyn Coleman Family Trust 2014
Filing notes and source

Key filing fact

Desiree Robyn Coleman Family Trust 2014 filed Form 4 for Goosehead Insurance, Inc. (GSHD) on 24 Nov 2023.

Key facts

  • This page summarizes Desiree Robyn Coleman Family Trust 2014's Form 4 filing for Goosehead Insurance, Inc. (GSHD).
  • 5 reported transactions and 4 derivative rows are listed below.
  • Accepted by SEC: 24 Nov 2023, 16:57.

Change

  • Previous filing in this sequence was filed on 30 Aug 2023.
  • Current net transaction value: -$1,082,216.

Research use

  • This tells you what this filing adds before you inspect full transaction and derivative tables.
  • You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

GSHD transaction

Class B Common Stock

Conversion of derivative security

Transaction value
$0
Shares
-15,000
Change %
-5.1%
Price
$0.000000
Shares after
276,834
Date
21 Nov 2023
Ownership
Direct
Footnotes
F1
GSHD transaction

Class A Common Stock

Conversion of derivative security

Transaction value
$0
Shares
+15,000
Change %
Price
$0.000000
Shares after
15,000
Date
21 Nov 2023
Ownership
Direct
Footnotes
F1
GSHD transaction

Class A Common Stock

Sale

Transaction value
-$789,905
Shares
-10,977
Change %
-73%
Price
$71.96
Shares after
4,023
Date
21 Nov 2023
Ownership
Direct
Footnotes
F1, F2
GSHD transaction

Class A Common Stock

Sale

Transaction value
-$292,311
Shares
-4,023
Change %
-100%
Price
$72.66
Shares after
0
Date
21 Nov 2023
Ownership
Direct
Footnotes
F1, F3
GSHD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
189,551
Date
21 Nov 2023
Ownership
Direct
Footnotes
F4
GSHD holding

Class B Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
182,349
Date
21 Nov 2023
Ownership
Direct
Footnotes
F4
GSHD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
181,290
Date
21 Nov 2023
Ownership
Direct
Footnotes
F5
GSHD holding

Class B Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
132,349
Date
21 Nov 2023
Ownership
Direct
Footnotes
F5
GSHD holding

Class B Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
9,395,663
Date
21 Nov 2023
Ownership
By Trust
Footnotes
F6, F7

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

GSHD transaction Derivative

LLC Units in Goosehead Financial, LLC

Conversion of derivative security

Transaction value
$0
Shares
-15,000
Change %
-5.1%
Price
$0.000000
Shares after
276,834
Date
21 Nov 2023
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
15,000
Exercise price
$0.000000
Footnotes
F1, F8
GSHD holding Derivative

LLC Units in Goosehead Financial, LLC

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
182,349
Date
21 Nov 2023
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
182,349
Exercise price
$0.000000
Footnotes
F4, F8
GSHD holding Derivative

LLC Units in Goosehead Financial, LLC

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
132,349
Date
21 Nov 2023
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
132,349
Exercise price
$0.000000
Footnotes
F5, F8
GSHD holding Derivative

LLC Units in Goosehead Financial, LLC

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
9,395,663
Date
21 Nov 2023
Ownership
By Trust
Underlying class
Class A Common Stock
Underlying amount
9,395,663
Exercise price
$0.000000
Footnotes
F6, F7, F8
* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 8 footnotes

Footnote F1

Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held (i) directly by the Desiree Robyn Coleman Family Trust 2014 and (ii) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Desiree Robyn Coleman Family Trust 2014 and whose immediate family members are beneficiaries of the Desiree Robyn Coleman Family Trust 2014.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.33 to $72.32, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.34 to $73.12, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

Footnote F4

Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.

Footnote F5

Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.

Footnote F6

Reflects a reduction in shares held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones due to 11/21/2023 and 11/22/2023 sales by certain trusts for which Mark Evan Jones and Robyn Mary Elizabeth Jones serve as trustees and of which their immediate family members are beneficiaries, each a separate reporting person and for which separate Form 4s will be filed.

Footnote F7

Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.

Footnote F8

Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC units do not expire.

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