Key facts
- This page summarizes Brian Mikalis's Form 4 filing for MediaAlpha, Inc. (MAX).
- 5 reported transactions and 2 derivative rows are listed below.
- Accepted by SEC: 03 Nov 2021, 20:08.
Brian Mikalis - 30 Oct 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)
- Reporting relationship
- SENIOR VICE PRESIDENT, DEMAND PARTNERSHIPS
- Issuer ticker
- MAX
- Reported as of
- 30 Oct 2021
- Net transaction value
- -$96,807
- SEC form
- 4
- Accepted by SEC
- 03 Nov 2021, 20:08:17 UTC
- Prior SEC filing
- 01 Oct 2021
- Source filing
- View source filing
- Reporting owner signature
- /s/ Lance Martinez, attorney-in-fact
Source evidence
Original filing metadata and source links for verification.
4 source fields
Reporting owner
1 detail
Key filing fact
Brian Mikalis filed Form 4 for MediaAlpha, Inc. (MAX) on 03 Nov 2021.
Change
- Previous filing in this sequence was filed on 01 Oct 2021.
- Current net transaction value: -$96,807.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
MAX
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $0
- Shares
- +848
- Change %
- +7.7%
- Price
- $0.000000
- Shares after
- 11,908
- Date
- 01 Nov 2021
- Ownership
- Direct
- Footnotes
- F1
MAX
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $0
- Shares
- +10,210
- Change %
- +86%
- Price
- $0.000000
- Shares after
- 22,118
- Date
- 30 Oct 2021
- Ownership
- Direct
- Footnotes
- F2
MAX
transaction
Class A Common Stock
Sale
- Transaction value
- $96,807
- Shares
- -5,783
- Change %
- -26%
- Price
- $16.74
- Shares after
- 16,335
- Date
- 02 Nov 2021
- Ownership
- Direct
- Footnotes
- F3
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
MAX
transaction
Derivative
Class B-1 Units of QL Holdings LLC and Class B Common Stock
Options Exercise
- Transaction value
- $0
- Shares
- -848
- Change %
- -0.64%
- Price
- $0.000000
- Shares after
- 130,870
- Date
- 01 Nov 2021
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 848
- Exercise price
- Footnotes
- F2, F4
MAX
transaction
Derivative
Restricted Stock Units
Options Exercise
- Transaction value
- $0
- Shares
- -10,210
- Change %
- -11%
- Price
- $0.000000
- Shares after
- 81,679
- Date
- 30 Oct 2021
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 10,210
- Exercise price
- $0.000000
- Footnotes
- F5, F6
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 6 footnotes
Footnote F1
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Footnote F2
On November 1, 2021, the Reporting Person exchanged 848 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 848 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
Footnote F3
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
Footnote F4
Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.
Footnote F5
Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
Footnote F6
On October 30, 2020, the Reporting Person was granted 122,518 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.
SEC remarks
SENIOR VICE PRESIDENT, DEMAND PARTNERSHIPS