Key facts
- This page summarizes William C. Cobb's Form 4 filing for Frontdoor, Inc. (FTDR).
- 9 reported transactions and 3 derivative rows are listed below.
- Accepted by SEC: 13 Nov 2026, 16:03.
William C. Cobb - 10 Nov 2026 Form 4 Insider Report for Frontdoor, Inc. (FTDR)
- Reporting relationship
- CEO, Director
- Issuer ticker
- FTDR
- Reported as of
- 10 Nov 2026
- Net transaction value
- -$20,387,276
- SEC form
- 4
- Accepted by SEC
- 13 Nov 2026, 16:03:31 UTC
- Prior SEC filing
- 29 Jun 2026
- Source filing
- View source filing
- Reporting owner signature
- /s/ Stephanie Delavale, as Attorney-In-Fact for William C. Cobb
Source evidence
Original filing metadata and source links for verification.
4 source fields
Reporting owner
1 detail
Filing notes and source
Key filing fact
William C. Cobb filed Form 4 for Frontdoor, Inc. (FTDR) on 13 Nov 2026.
Change
- Previous filing in this sequence was filed on 29 Jun 2026.
- Current net transaction value: -$20,387,276.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001209172
Primary reporting owner
COBB WILLIAM C
- Relationship
- CEO, Director
- Address
- 3400 PLAYERS CLUB PARKWAY, MEMPHIS
- Signature
- /s/ Stephanie Delavale, as Attorney-In-Fact for William C. Cobb
- Signature date
- 13 Nov 2026
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
FTDR
transaction
Common Stock
Options Exercise
- Transaction value
- Shares
- +73,113
- Change %
- +40%
- Price
- $26.42*
- Shares after
- 257,448
- Date
- 10 Nov 2026
- Ownership
- Direct
FTDR
transaction
Common Stock
Sale
- Transaction value
- -$7,250,492
- Shares
- -73,113
- Change %
- -28%
- Price
- $99.17
- Shares after
- 184,335
- Date
- 10 Nov 2026
- Ownership
- Direct
- Footnotes
- F1, F2
FTDR
transaction
Common Stock
Options Exercise
- Transaction value
- Shares
- +39,216
- Change %
- +21%
- Price
- $26.42*
- Shares after
- 223,551
- Date
- 11 Nov 2026
- Ownership
- Direct
FTDR
transaction
Common Stock
Sale
- Transaction value
- -$3,814,321
- Shares
- -39,216
- Change %
- -18%
- Price
- $97.26
- Shares after
- 184,335
- Date
- 11 Nov 2026
- Ownership
- Direct
- Footnotes
- F1, F3
FTDR
transaction
Common Stock
Options Exercise
- Transaction value
- Shares
- +96,418
- Change %
- +52%
- Price
- $26.42*
- Shares after
- 280,753
- Date
- 12 Nov 2026
- Ownership
- Direct
FTDR
transaction
Common Stock
Sale
- Transaction value
- -$9,322,464
- Shares
- -96,418
- Change %
- -34%
- Price
- $96.69
- Shares after
- 184,335
- Date
- 12 Nov 2026
- Ownership
- Direct
- Footnotes
- F1, F4
FTDR
holding
Common Stock
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 15,000
- Date
- 10 Nov 2026
- Ownership
- William & Carole Cobb 2000 Trust
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
FTDR
transaction
Derivative
Employee Stock Options (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -73,113
- Change %
- -28%
- Price
- $0.000000*
- Shares after
- 191,343
- Date
- 10 Nov 2026
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 73,113
- Exercise price
- $26.42
- Footnotes
- F5
FTDR
transaction
Derivative
Employee Stock Options (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -39,216
- Change %
- -20%
- Price
- $0.000000*
- Shares after
- 152,127
- Date
- 11 Nov 2026
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 39,216
- Exercise price
- $26.42
- Footnotes
- F5
FTDR
transaction
Derivative
Employee Stock Options (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -96,418
- Change %
- -63%
- Price
- $0.000000*
- Shares after
- 55,709
- Date
- 12 Nov 2026
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 96,418
- Exercise price
- $26.42
- Footnotes
- F5
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Rule 10b5-1 trading plan
These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.
Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).
Explanation of responses 5 footnotes
Footnote F1
Shares were sold pursuant to a 10b5-1 Trading Plan entered into by the reporting person on August 10, 2026.
Footnote F2
This transaction was executed in multiple trades at prices ranging from $98.2377 to $101.8900, inclusive. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F3
This transaction was executed in multiple trades at prices ranging from $96.01 to $98.34, inclusive. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F4
This transaction was executed in multiple trades at prices ranging from $94.90 to $98.7489, inclusive. The price reported above reflects the weighted average sales price. The Reporting Person hereby undertakes to provide the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F5
Reflects non-qualified stock options with time- and performance-based vesting conditions awarded to the Reporting Person on March 27, 2023. The performance criteria vested in three performance tranches, each with a separate performance condition based on the volume-weighted average price of the Company's common stock on the NASDAQ of $32.23, $35.14 and $38.31, respectively, over any 20 consecutive trading-day period. The service condition was satisfied on March 27, 2024. The performance-vesting criteria were met on July 20, 2023, August 8, 2023 and August 2, 2024 for the first, second and third tranches of the award, respectively, as certified by the Compensation Committee of the Company's Board of Directors.