Ehrlichman Matt - 04 Nov 2026 Form 4 Insider Report for Porch Group, Inc. (PRCH)

Reporting relationship: CEO, CHAIRMAN AND FOUNDER, Director, 10%+ Owner
Issuer ticker: PRCH
Reported as of: 04 Nov 2026
Net transaction value: -$9,796,870
SEC form: 4
Accepted by SEC: 06 Nov 2026, 17:34:57 UTC
Prior SEC filing: 05 Nov 2026
Source filing: View source filing
Reporting owner signature: /s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman

Filing notes and source

Key filing fact

Ehrlichman Matt filed Form 4 for Porch Group, Inc. (PRCH) on 06 Nov 2026.

Key facts

This page summarizes Ehrlichman Matt's Form 4 filing for Porch Group, Inc. (PRCH).
4 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 06 Nov 2026, 17:34.

Change

Previous filing in this sequence was filed on 05 Nov 2026.
Current net transaction value: -$9,796,870.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001515184 Primary reporting owner

Ehrlichman Matt

Relationship: CEO, CHAIRMAN AND FOUNDER, Director, 10%+ Owner
Address: 411 FIRST AVENUE SOUTH, SUITE 501, SEATTLE
Signature: /s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman
Signature date: 06 Nov 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

PRCH transaction

Common Stock

Sale

Transaction value: -$5,431,492
Shares: -251,740
Change %: -1.6%
Price: $21.58
Shares after: 15,640,005
Date: 04 Nov 2026
Ownership: Direct
Footnotes: F1, F2

PRCH transaction

Common Stock

Sale

Transaction value: -$120,237
Shares: -5,701
Change %: -0.04%
Price: $21.09
Shares after: 15,634,304
Date: 05 Nov 2026
Ownership: Direct
Footnotes: F1, F3

PRCH transaction

Common Stock

Sale

Transaction value: -$3,852,857
Shares: -189,062
Change %: -1.2%
Price: $20.38
Shares after: 15,445,242
Date: 05 Nov 2026
Ownership: Direct
Footnotes: F1, F4

PRCH transaction

Common Stock

Sale

Transaction value: -$392,285
Shares: -19,452
Change %: -0.13%
Price: $20.17
Shares after: 15,425,790
Date: 06 Nov 2026
Ownership: Direct
Footnotes: F1, F5, F6

PRCH holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 6,416,712
Date: 04 Nov 2026
Ownership: By LLC
Footnotes: F7

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 7 footnotes

Footnote F1

The sales represented on this Form 4 were effected pursuant to a previously disclosed Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2025 (the "Trading Plan") for personal tax planning purposes and to satisfy tax obligations. The Trading Plan covers the sale of up to an aggregate of 584,998 shares of the Issuer's common stock. All terms of the Trading Plan, including the number of shares to be sold and the minimum sale prices, were fixed at adoption. As of the date of this filing, the Reporting Person has no other Rule 10b5-1 trading plan in effect.

Footnote F2

The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.05 to $21.93 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F3

The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.00 to $21.26 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F4

The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.00 to $20.98 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F5

The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.00 to $20.43 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F6

Following the reported transactions, the Reporting Person beneficially owns 21,166,096 shares of the Issuer's common stock, including 6,416,712 shares held by West Equities, LLC, representing approximately 18.5% of the Issuer's outstanding common stock. This amount excludes 676,406 restricted stock units that are scheduled to vest more than 60 days following the date of this Form 4 and therefore are not included in the Reporting Person's beneficial ownership.

Footnote F7

Issuer common stock held by West Equities, LLC over which Reporting Person has sole voting and dispositive power.