Bradford L. Smith - 26 Oct 2026 Form 4 Insider Report for NETFLIX INC (NFLX)

Reporting relationship: Director
Issuer ticker: NFLX
Reported as of: 26 Oct 2026
Net transaction value: -$1,151,193
SEC form: 4
Accepted by SEC: 27 Oct 2026, 16:20:08 UTC
Prior SEC filing: 02 Oct 2026
Next SEC filing: 03 Nov 2026
Source filing: View source filing
Reporting owner signature: By: Veronique Bourdeau, Authorized Signatory For: Bradford L. Smith

Filing notes and source

Key filing fact

Bradford L. Smith filed Form 4 for NETFLIX INC (NFLX) on 27 Oct 2026.

Key facts

This page summarizes Bradford L. Smith's Form 4 filing for NETFLIX INC (NFLX).
11 reported transactions and 4 derivative rows are listed below.
Accepted by SEC: 27 Oct 2026, 16:20.

Change

Previous filing in this sequence was filed on 02 Oct 2026.
Current net transaction value: -$1,151,193.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001193119 Primary reporting owner

SMITH BRADFORD L

Relationship: Director
Address: 121 ALBRIGHT WAY, LOS GATOS
Signature: By: Veronique Bourdeau, Authorized Signatory For: Bradford L. Smith
Signature date: 27 Oct 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

NFLX transaction

Common Stock

Options Exercise

Transaction value
Shares: +4,900
Change %: +6.1%
Price: $12.75^*
Shares after: 84,590
Date: 26 Oct 2026
Ownership: Direct
Footnotes: F1

NFLX transaction

Common Stock

Options Exercise

Transaction value
Shares: +4,440
Change %: +5.2%
Price: $14.08^*
Shares after: 89,030
Date: 26 Oct 2026
Ownership: Direct
Footnotes: F1

NFLX transaction

Common Stock

Options Exercise

Transaction value
Shares: +4,380
Change %: +4.9%
Price: $14.26^*
Shares after: 93,410
Date: 26 Oct 2026
Ownership: Direct
Footnotes: F1

NFLX transaction

Common Stock

Options Exercise

Transaction value
Shares: +4,260
Change %: +4.6%
Price: $14.69^*
Shares after: 97,670
Date: 26 Oct 2026
Ownership: Direct
Footnotes: F1

NFLX transaction

Common Stock

Sale

Transaction value: -$761,317
Shares: -11,980
Change %: -12%
Price: $63.55
Shares after: 85,690
Date: 26 Oct 2026
Ownership: Direct
Footnotes: F1, F2

NFLX transaction

Common Stock

Sale

Transaction value: -$116,298
Shares: -1,800
Change %: -2.1%
Price: $64.61
Shares after: 83,890
Date: 26 Oct 2026
Ownership: Direct
Footnotes: F1, F3

NFLX transaction

Common Stock

Sale

Transaction value: -$273,578
Shares: -4,200
Change %: -5%
Price: $65.14
Shares after: 79,690
Date: 26 Oct 2026
Ownership: Direct
Footnotes: F1, F4

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

NFLX transaction Derivative

Non-Qualified Stock Option (right to buy)

Options Exercise

Transaction value
Shares: -4,900
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 Oct 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 4,900
Exercise price: $12.75
Footnotes: F1

NFLX transaction Derivative

Non-Qualified Stock Option (right to buy)

Options Exercise

Transaction value
Shares: -4,440
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 Oct 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 4,440
Exercise price: $14.08
Footnotes: F1

NFLX transaction Derivative

Non-Qualified Stock Option (right to buy)

Options Exercise

Transaction value
Shares: -4,380
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 Oct 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 4,380
Exercise price: $14.26
Footnotes: F1

NFLX transaction Derivative

Non-Qualified Stock Option (right to buy)

Options Exercise

Transaction value
Shares: -4,260
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 Oct 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 4,260
Exercise price: $14.69
Footnotes: F1

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 4 footnotes

Footnote F1

Transaction made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 7/24/2026.

Footnote F2

This transaction was executed in multiple trades at prices ranging from $62.99 to $63.96. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

Footnote F3

This transaction was executed in multiple trades at prices ranging from $63.99 to $64.98. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

Footnote F4

This transaction was executed in multiple trades at prices ranging from $64.99 to $65.36. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.