Jay R. Grant - 19 Oct 2026 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Source evidence Original filing metadata and source links for verification. 4 source fields
SEC form
4
Accepted by SEC
21 Oct 2026, 17:51:39 UTC
Prior SEC filing
14 Sep 2026
Source filing
View source filing
Reporting owner 1 detail
Reporting owner signature
/s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant
Filing notes and source

Key filing fact

Jay R. Grant filed Form 4 for Trade Desk, Inc. (TTD) on 21 Oct 2026.

Key facts

  • This page summarizes Jay R. Grant's Form 4 filing for Trade Desk, Inc. (TTD).
  • 10 reported transactions and 10 derivative rows are listed below.
  • Accepted by SEC: 21 Oct 2026, 17:51.

Change

  • Previous filing in this sequence was filed on 14 Sep 2026.
  • Current net transaction value: $0.

Research use

  • This tells you what this filing adds before you inspect full transaction and derivative tables.
  • You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001826731 Primary reporting owner

GRANT JAY R

Relationship
Chief Legal Officer
Address
C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant
Signature date
21 Oct 2026

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares
-15,512
Change %
-90%
Price
Shares after
1,678
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
15,512
Exercise price
$59.57
Footnotes
F1, F2, F3
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares
+15,512
Change %
Price
Shares after
15,512
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
15,512
Exercise price
$12.26
Footnotes
F1, F2
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares
-55,317
Change %
-97%
Price
Shares after
1,627
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
55,317
Exercise price
$61.46
Footnotes
F2, F4, F5
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares
+55,317
Change %
Price
Shares after
55,317
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
55,317
Exercise price
$12.26
Footnotes
F2, F4
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares
-120,451
Change %
-99%
Price
Shares after
1,233
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
120,451
Exercise price
$81.07
Footnotes
F2, F6, F7
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares
+120,451
Change %
Price
Shares after
120,451
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
120,451
Exercise price
$12.26
Footnotes
F2, F6
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares
-157,515
Change %
-100%
Price
Shares after
0
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
157,515
Exercise price
$49.24
Footnotes
F2, F8
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares
+157,515
Change %
Price
Shares after
157,515
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
157,515
Exercise price
$12.26
Footnotes
F2, F8
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares
-309,551
Change %
-100%
Price
Shares after
0
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
309,551
Exercise price
$25.00
Footnotes
F2, F9
TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares
+309,551
Change %
Price
Shares after
309,551
Date
19 Oct 2026
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
309,551
Exercise price
$12.26
Footnotes
F2, F9
* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 9 footnotes

Footnote F1

The option is fully vested and exercisable.

Footnote F2

The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause.

Footnote F3

This amount represents the Incentive Stock Option (ISO) portion of the grant on April 26, 2022, that was not eligible to participate in the Option Repricing.

Footnote F4

The option was granted on April 24, 2023, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F5

This amount represents the ISO portion of the grant on April 24, 2023, that was not eligible to participate in the Option Repricing.

Footnote F6

The option was granted on April 23, 2024, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F7

This amount represents the ISO portion of the grant on April 23, 2024, that was not eligible to participate in the Option Repricing.

Footnote F8

The option was granted on April 15, 2025, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F9

The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

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