Jeffrey Terry Green - 19 Oct 2026 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Reporting relationship: President and CEO, Director, 10%+ Owner
Issuer ticker: TTD
Reported as of: 19 Oct 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 21 Oct 2026, 17:47:10 UTC
Prior SEC filing: 16 Sep 2026
Source filing: View source filing
Reporting owner signature: /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green

Filing notes and source

Key filing fact

Jeffrey Terry Green filed Form 4 for Trade Desk, Inc. (TTD) on 21 Oct 2026.

Key facts

This page summarizes Jeffrey Terry Green's Form 4 filing for Trade Desk, Inc. (TTD).
8 reported transactions and 8 derivative rows are listed below.
Accepted by SEC: 21 Oct 2026, 17:47.

Change

Previous filing in this sequence was filed on 16 Sep 2026.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001671445 Primary reporting owner

Green Jeffrey Terry

Relationship: President and CEO, Director, 10%+ Owner
Address: C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Signature date: 21 Oct 2026

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares: -215,720
Change %: -100%
Price
Shares after: 0
Date: 19 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 215,720
Exercise price: $74.90
Footnotes: F1, F2, F3

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares: +215,720
Change %
Price
Shares after: 215,720
Date: 19 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 215,720
Exercise price: $12.26
Footnotes: F2, F3

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares: -215,696
Change %: -100%
Price
Shares after: 0
Date: 19 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 215,696
Exercise price: $61.46
Footnotes: F3, F4

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares: +215,696
Change %
Price
Shares after: 215,696
Date: 19 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 215,696
Exercise price: $12.26
Footnotes: F3, F4

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares: -450,045
Change %: -100%
Price
Shares after: 0
Date: 19 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 450,045
Exercise price: $49.24
Footnotes: F3, F5

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares: +450,045
Change %
Price
Shares after: 450,045
Date: 19 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 450,045
Exercise price: $12.26
Footnotes: F3, F5

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Disposed to Issuer

Transaction value
Shares: -737,028
Change %: -100%
Price
Shares after: 0
Date: 19 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 737,028
Exercise price: $25.00
Footnotes: F3, F6

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares: +737,028
Change %
Price
Shares after: 737,028
Date: 19 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 737,028
Exercise price: $12.26
Footnotes: F3, F6

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 6 footnotes

Footnote F1

This option was previously reported as covering 21,572 shares at an exercise price of $748.98 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

Footnote F2

The option is fully vested and exercisable.

Footnote F3

The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause.

Footnote F4

The option was granted on April 24, 2023, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F5

The option was granted on April 15, 2025, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F6

The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.