Diana P. Diaz - 16 Oct 2026 Form 4 Insider Report for Direct Digital Holdings, Inc. (DRCT)

Reporting relationship: CFO
Issuer ticker: DRCT
Reported as of: 16 Oct 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 21 Oct 2026, 16:14:12 UTC
Prior SEC filing: 29 Jun 2026
Source filing: View source filing
Reporting owner signature: /s/ Mark Walker, attorney-in-fact for Diana P. Diaz

Filing notes and source

Key filing fact

Diana P. Diaz filed Form 4 for Direct Digital Holdings, Inc. (DRCT) on 21 Oct 2026.

Key facts

This page summarizes Diana P. Diaz's Form 4 filing for Direct Digital Holdings, Inc. (DRCT).
3 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 21 Oct 2026, 16:14.

Change

Previous filing in this sequence was filed on 29 Jun 2026.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001493839 Primary reporting owner

Diaz Diana P

Relationship: CFO
Address: 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON
Signature: /s/ Mark Walker, attorney-in-fact for Diana P. Diaz
Signature date: 19 Oct 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

DRCT transaction

Class A Common Stock, par value $0.001 per share

Options Exercise

Transaction value
Shares: +28
Change %: +18%
Price
Shares after: 187
Date: 16 Oct 2026
Ownership: Direct
Footnotes: F1

DRCT transaction

Class A Common Stock, par value $0.001 per share

Tax liability

Transaction value
Shares: -9
Change %: -4.8%
Price: $0.3200^*
Shares after: 178
Date: 16 Oct 2026
Ownership: Direct
Footnotes: F2

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

DRCT transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -28
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 16 Oct 2026
Ownership: Direct
Underlying class: Class A Common Stock, par value $0.001 per share
Underlying amount: 28
Exercise price
Footnotes: F1, F3

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 3 footnotes

Footnote F1

Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.

Footnote F2

Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 28 shares.

Footnote F3

On October 16, 2023, the reporting person was granted 84 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on October 16, 2024, an additional 33% of the restricted stock units vested on October 16, 2025, and the remaining balance of 34% of the restricted stock units vested on October 16, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 18,650 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.