Key facts
- This page summarizes Peter George Colis's Form 4 filing for Ethos Technologies Inc. (LIFE).
- 13 reported transactions and 5 derivative rows are listed below.
- Accepted by SEC: 16 Oct 2026, 17:45.
Peter George Colis - 14 Oct 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)
- Reporting relationship
- CEO and Secretary, Director
- Issuer ticker
- LIFE
- Reported as of
- 14 Oct 2026
- Net transaction value
- -$4,607,379
- SEC form
- 4
- Accepted by SEC
- 16 Oct 2026, 17:45:06 UTC
- Prior SEC filing
- 18 Sep 2026
- Source filing
- View source filing
- Reporting owner signature
- /s/ Charlie York, Attorney-in-Fact
Source evidence
Original filing metadata and source links for verification.
4 source fields
Reporting owner
1 detail
Filing notes and source
Key filing fact
Peter George Colis filed Form 4 for Ethos Technologies Inc. (LIFE) on 16 Oct 2026.
Change
- Previous filing in this sequence was filed on 18 Sep 2026.
- Current net transaction value: -$4,607,379.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0002089362
Primary reporting owner
Colis Peter George
- Relationship
- CEO and Secretary, Director
- Address
- C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN
- Signature
- /s/ Charlie York, Attorney-in-Fact
- Signature date
- 16 Oct 2026
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
LIFE
transaction
Class A Common Stock
Conversion of derivative security
- Transaction value
- Shares
- +40,000
- Change %
- +2.6%
- Price
- Shares after
- 1,577,360
- Date
- 14 Oct 2026
- Ownership
- Direct
- Footnotes
- F1, F2
LIFE
transaction
Class A Common Stock
Sale
- Transaction value
- -$1,242,186
- Shares
- -31,900
- Change %
- -2%
- Price
- $38.94
- Shares after
- 1,545,460
- Date
- 14 Oct 2026
- Ownership
- Direct
- Footnotes
- F2, F3, F4
LIFE
transaction
Class A Common Stock
Sale
- Transaction value
- -$320,598
- Shares
- -8,100
- Change %
- -0.52%
- Price
- $39.58
- Shares after
- 1,537,360
- Date
- 14 Oct 2026
- Ownership
- Direct
- Footnotes
- F2, F3, F5
LIFE
transaction
Class A Common Stock
Conversion of derivative security
- Transaction value
- Shares
- -40,000
- Change %
- -2.5%
- Price
- Shares after
- 1,577,360
- Date
- 15 Oct 2026
- Ownership
- Direct
- Footnotes
- F1, F2
LIFE
transaction
Class A Common Stock
Sale
- Transaction value
- -$307,331
- Shares
- -8,165
- Change %
- -0.52%
- Price
- $37.64
- Shares after
- 1,569,195
- Date
- 15 Oct 2026
- Ownership
- Direct
- Footnotes
- F2, F3, F6
LIFE
transaction
Class A Common Stock
Sale
- Transaction value
- -$1,210,876
- Shares
- -31,435
- Change %
- -2%
- Price
- $38.52
- Shares after
- 1,537,760
- Date
- 15 Oct 2026
- Ownership
- Direct
- Footnotes
- F2, F3, F7
LIFE
transaction
Class A Common Stock
Sale
- Transaction value
- -$15,648
- Shares
- -400
- Change %
- -0.03%
- Price
- $39.12
- Shares after
- 1,537,360
- Date
- 15 Oct 2026
- Ownership
- Direct
- Footnotes
- F2, F3, F8
LIFE
transaction
Class A Common Stock
Conversion of derivative security
- Transaction value
- Shares
- +40,000
- Change %
- +2.6%
- Price
- Shares after
- 1,577,360
- Date
- 16 Oct 2026
- Ownership
- Direct
- Footnotes
- F1, F2
LIFE
transaction
Class A Common Stock
Sale
- Transaction value
- -$1,298,754
- Shares
- -34,468
- Change %
- -2.2%
- Price
- $37.68
- Shares after
- 1,542,892
- Date
- 16 Oct 2026
- Ownership
- Direct
- Footnotes
- F2, F3, F9
LIFE
transaction
Class A Common Stock
Sale
- Transaction value
- -$211,986
- Shares
- -5,532
- Change %
- -0.36%
- Price
- $38.32
- Shares after
- 1,537,360
- Date
- 16 Oct 2026
- Ownership
- Direct
- Footnotes
- F2, F3, F10
LIFE
holding
Class A Common Stock
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 28,249
- Date
- 14 Oct 2026
- Ownership
- by trust
- Footnotes
- F11
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
LIFE
transaction
Derivative
Class B Common Stock
Conversion of derivative security
- Transaction value
- Shares
- -40,000
- Change %
- -0.66%
- Price
- $0.000000*
- Shares after
- 6,044,681
- Date
- 14 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 40,000
- Exercise price
- Footnotes
- F1
LIFE
transaction
Derivative
Class B Common Stock
Conversion of derivative security
- Transaction value
- Shares
- -40,000
- Change %
- -0.66%
- Price
- $0.000000*
- Shares after
- 6,004,681
- Date
- 15 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 40,000
- Exercise price
- Footnotes
- F1
LIFE
transaction
Derivative
Class B Common Stock
Conversion of derivative security
- Transaction value
- Shares
- -40,000
- Change %
- -0.67%
- Price
- $0.000000*
- Shares after
- 5,964,681
- Date
- 16 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 40,000
- Exercise price
- Footnotes
- F1
LIFE
holding
Derivative
Class B Common Stock
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 128,893
- Date
- 14 Oct 2026
- Ownership
- by trust
- Underlying class
- Class A Common Stock
- Underlying amount
- 128,893
- Exercise price
- Footnotes
- F1, F12
LIFE
holding
Derivative
Class B Common Stock
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 214,822
- Date
- 14 Oct 2026
- Ownership
- by trust
- Underlying class
- Class A Common Stock
- Underlying amount
- 214,822
- Exercise price
- Footnotes
- F1, F13
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Rule 10b5-1 trading plan
These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.
Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).
Explanation of responses 13 footnotes
Footnote F1
Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration.
Footnote F2
Includes shares issuable on settlement of restricted stock units.
Footnote F3
This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.
Footnote F4
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.34 to $39.31 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Footnote F5
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.36 to $39.81 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Footnote F6
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.04 to $38.035 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Footnote F7
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.04 to $38.95 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Footnote F8
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.065 to $39.135 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Footnote F9
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.205 to $38.195 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Footnote F10
The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.21 to $38.47 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Footnote F11
The shares are held by the Colis Zhan Family Trust (the "Trust"). The Reporting Person is a trustee of the Trust.
Footnote F12
Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.
Footnote F13
Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.