Key facts
- This page summarizes Robert O'Hare's Form 4 filing for Affirm Holdings, Inc. (AFRM).
- 13 reported transactions and 6 derivative rows are listed below.
- Accepted by SEC: 14 Oct 2026, 16:00.
Robert O'Hare - 09 Oct 2026 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)
- Reporting relationship
- Chief Financial Officer
- Issuer ticker
- AFRM
- Reported as of
- 09 Oct 2026
- Net transaction value
- -$5,248,592
- SEC form
- 4
- Accepted by SEC
- 14 Oct 2026, 16:00:15 UTC
- Prior SEC filing
- 18 Sep 2026
- Source filing
- View source filing
- Reporting owner signature
- /s/ Josh Samples, Attorney-in-Fact
Source evidence
Original filing metadata and source links for verification.
4 source fields
Reporting owner
1 detail
Filing notes and source
Key filing fact
Robert O'Hare filed Form 4 for Affirm Holdings, Inc. (AFRM) on 14 Oct 2026.
Change
- Previous filing in this sequence was filed on 18 Sep 2026.
- Current net transaction value: -$5,248,592.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001633877
Primary reporting owner
O'Hare Robert
- Relationship
- Chief Financial Officer
- Address
- C/O AFFIRM HOLDINGS, INC., 221 MAIN ST., FLOOR 6, SAN FRANCISCO
- Signature
- /s/ Josh Samples, Attorney-in-Fact
- Signature date
- 14 Oct 2026
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
AFRM
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +17,023
- Change %
- +623%
- Price
- $17.19*
- Shares after
- 19,757
- Date
- 09 Oct 2026
- Ownership
- Direct
- Footnotes
- F1
AFRM
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +1,866
- Change %
- +9.4%
- Price
- $41.80*
- Shares after
- 21,623
- Date
- 09 Oct 2026
- Ownership
- Direct
- Footnotes
- F1
AFRM
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +10,239
- Change %
- +47%
- Price
- $22.30*
- Shares after
- 31,862
- Date
- 09 Oct 2026
- Ownership
- Direct
- Footnotes
- F1
AFRM
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +21,836
- Change %
- +69%
- Price
- $23.35*
- Shares after
- 53,698
- Date
- 09 Oct 2026
- Ownership
- Direct
- Footnotes
- F1
AFRM
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +8,991
- Change %
- +17%
- Price
- $44.06*
- Shares after
- 62,689
- Date
- 09 Oct 2026
- Ownership
- Direct
- Footnotes
- F1
AFRM
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +5,636
- Change %
- +9%
- Price
- $57.59*
- Shares after
- 68,325
- Date
- 09 Oct 2026
- Ownership
- Direct
- Footnotes
- F1
AFRM
transaction
Class A Common Stock
Sale
- Transaction value
- -$5,248,592
- Shares
- -65,591
- Change %
- -96%
- Price
- $80.02
- Shares after
- 2,734
- Date
- 09 Oct 2026
- Ownership
- Direct
- Footnotes
- F1, F2
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
AFRM
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -1,866
- Change %
- -100%
- Price
- $0.000000*
- Shares after
- 0
- Date
- 09 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 1,866
- Exercise price
- $41.80
- Footnotes
- F1, F3
AFRM
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -17,023
- Change %
- -100%
- Price
- $0.000000*
- Shares after
- 0
- Date
- 09 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 17,023
- Exercise price
- $17.19
- Footnotes
- F1, F4
AFRM
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -10,239
- Change %
- -100%
- Price
- $0.000000*
- Shares after
- 0
- Date
- 09 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 10,239
- Exercise price
- $22.30
- Footnotes
- F1, F5
AFRM
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -21,836
- Change %
- -45%
- Price
- $0.000000*
- Shares after
- 26,690
- Date
- 09 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 21,836
- Exercise price
- $23.35
- Footnotes
- F1, F6
AFRM
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -8,991
- Change %
- -28%
- Price
- $0.000000*
- Shares after
- 22,978
- Date
- 09 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 8,991
- Exercise price
- $44.06
- Footnotes
- F1, F7
AFRM
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- Shares
- -5,636
- Change %
- -26%
- Price
- $0.000000*
- Shares after
- 15,658
- Date
- 09 Oct 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 5,636
- Exercise price
- $57.59
- Footnotes
- F1, F8
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Rule 10b5-1 trading plan
These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.
Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).
Explanation of responses 8 footnotes
Footnote F1
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026.
Footnote F2
Represents the weighted average sale price of the shares sold from $80.00 to $80.10 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Footnote F3
The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
Footnote F4
The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
Footnote F5
The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
Footnote F6
The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
Footnote F7
The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
Footnote F8
The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.