Matthew Ryan Cole - 05 Oct 2026 Form 4 Insider Report for Strive, Inc. (ASST)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: ASST
Reported as of: 05 Oct 2026
Net transaction value: -$1,842,112
SEC form: 4
Accepted by SEC: 05 Oct 2026, 21:35:41 UTC
Prior SEC filing: 02 Oct 2026
Source filing: View source filing
Reporting owner signature: Brian Logan Beirne, attorney-in-fact for Matthew Cole

Key filing fact

Matthew Ryan Cole filed Form 4 for Strive, Inc. (ASST) on 05 Oct 2026.

Key facts

This page summarizes Matthew Ryan Cole's Form 4 filing for Strive, Inc. (ASST).
2 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 05 Oct 2026, 21:35.

Change

Previous filing in this sequence was filed on 02 Oct 2026.
Current net transaction value: -$1,842,112.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0002084252 Primary reporting owner

Cole Matthew Ryan

Relationship: Chief Executive Officer, Director
Address: 200 CRESCENT COURT, SUITE 1400, DALLAS
Signature: Brian Logan Beirne, attorney-in-fact for Matthew Cole
Signature date: 05 Oct 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

ASST transaction

Class A Common Stock

Sale

Transaction value: $1,842,112
Shares: -58,789
Change %: -6.5%
Price: $31.33
Shares after: 844,795
Date: 05 Oct 2026
Ownership: Direct
Footnotes: F1, F2

ASST transaction

Class A Common Stock

Gift

Transaction value
Shares: -81,783
Change %: -9.7%
Price
Shares after: 763,012
Date: 05 Oct 2026
Ownership: Direct
Footnotes: F3

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 3 footnotes

Footnote F1

The shares reported were sold to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class A Common Stock in connection with the transactions reported herein.

Footnote F2

One share was added to the direct holdings to offset rounding from the October 2, 2026 filing.

Footnote F3

On October 5, 2026, the Reporting Person made a gift of 81,783 shares of Class A Common Stock to a charitable organization. The charitable organization is directly controlled by the Reporting Person and his spouse. The Reporting Person and his spouse received no consideration for the gift and no longer beneficially own the gifted shares.