Deirdre O'Brien - 01 Oct 2026 Form 4 Insider Report for Apple Inc. (AAPL)

Reporting relationship: Senior Vice President
Issuer ticker: AAPL
Reported as of: 01 Oct 2026
Net transaction value: -$15,466,923
SEC form: 4
Accepted by SEC: 05 Oct 2026, 18:39:10 UTC
Prior SEC filing: 29 Sep 2026
Source filing: View source filing
Reporting owner signature: /s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien

Filing notes and source

Key filing fact

Deirdre O'Brien filed Form 4 for Apple Inc. (AAPL) on 05 Oct 2026.

Key facts

This page summarizes Deirdre O'Brien's Form 4 filing for Apple Inc. (AAPL).
5 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 05 Oct 2026, 18:39.

Change

Previous filing in this sequence was filed on 29 Sep 2026.
Current net transaction value: -$15,466,923.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001767094 Primary reporting owner

O'BRIEN DEIRDRE

Relationship: Senior Vice President
Address: ONE APPLE PARK WAY, CUPERTINO
Signature: /s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien
Signature date: 05 Oct 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

AAPL transaction

Common Stock

Options Exercise

Transaction value
Shares: +99,878
Change %: +73%
Price
Shares after: 236,688
Date: 01 Oct 2026
Ownership: Direct
Footnotes: F1

AAPL transaction

Common Stock

Tax liability

Transaction value
Shares: -53,489
Change %: -23%
Price: $330.32^*
Shares after: 183,199
Date: 01 Oct 2026
Ownership: Direct
Footnotes: F2

AAPL transaction

Common Stock

Sale

Transaction value: -$13,588,679
Shares: -40,764
Change %: -22%
Price: $333.35
Shares after: 142,435
Date: 02 Oct 2026
Ownership: Direct
Footnotes: F3, F4

AAPL transaction

Common Stock

Sale

Transaction value: -$1,878,244
Shares: -5,625
Change %: -3.9%
Price: $333.91
Shares after: 136,810
Date: 02 Oct 2026
Ownership: Direct
Footnotes: F3, F5

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

AAPL transaction Derivative

Restricted Stock Unit

Options Exercise

Transaction value
Shares: +99,878
Change %
Price
Shares after: 0
Date: 01 Oct 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 99,878
Exercise price
Footnotes: F1, F6, F7, F8, F9

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 9 footnotes

Footnote F1

Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.

Footnote F2

Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.

Footnote F3

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025.

Footnote F4

This transaction was executed in multiple trades at prices ranging from $332.77 to $333.76; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

Footnote F5

This transaction was executed in multiple trades at prices ranging from $333.775 to $334.115; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

Footnote F6

This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026.

Footnote F7

TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82.

Footnote F8

This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of RSUs vest. If Apple's performance was between these levels, the portion of the RSUs that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.

Footnote F9

Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested.