William B. Cyr - 26 Aug 2026 Form 4 Insider Report for Freshpet, Inc. (FRPT)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: FRPT
Reported as of: 26 Aug 2026
Net transaction value: -$2,963,650
SEC form: 4
Accepted by SEC: 28 Aug 2026, 16:05:34 UTC
Prior SEC filing: 25 Aug 2026
Source filing: View source filing
Reporting owner signature: /s/ Andrew Lampert, as attorney-in-fact for the Reporting Person

Key filing fact

William B. Cyr filed Form 4 for Freshpet, Inc. (FRPT) on 28 Aug 2026.

Key facts

This page summarizes William B. Cyr's Form 4 filing for Freshpet, Inc. (FRPT).
12 reported transactions and 4 derivative rows are listed below.
Accepted by SEC: 28 Aug 2026, 16:05.

Change

Previous filing in this sequence was filed on 25 Aug 2026.
Current net transaction value: -$2,963,650.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001680803 Primary reporting owner

Cyr William B.

Relationship: Chief Executive Officer, Director
Address: C/O FRESHPET, INC., 1450 US-206, BEDMINSTER
Signature: /s/ Andrew Lampert, as attorney-in-fact for the Reporting Person
Signature date: 28 Aug 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

FRPT transaction

Common Stock

Options Exercise

Transaction value
Shares: +56,442
Change %: +17%
Price: $10.23^*
Shares after: 387,751
Date: 26 Aug 2026
Ownership: Direct
Footnotes: F1

FRPT transaction

Common Stock

Sale

Transaction value: $2,763,313
Shares: -37,007
Change %: -9.5%
Price: $74.67
Shares after: 350,744
Date: 26 Aug 2026
Ownership: Direct
Footnotes: F1, F2, F3, F4

FRPT transaction

Common Stock

Options Exercise

Transaction value
Shares: +4,180
Change %: +9.2%
Price: $10.23^*
Shares after: 49,612
Date: 26 Aug 2026
Ownership: By Spouse

FRPT transaction

Common Stock

Sale

Transaction value: $42,827
Shares: -568
Change %: -1.1%
Price: $75.40
Shares after: 49,044
Date: 26 Aug 2026
Ownership: By Spouse
Footnotes: F2

FRPT transaction

Common Stock

Options Exercise

Transaction value
Shares: +8,170
Change %: +8.2%
Price: $10.23^*
Shares after: 107,640
Date: 26 Aug 2026
Ownership: By Irrevocable Spousal Trust for Linda W. Cyr

FRPT transaction

Common Stock

Sale

Transaction value: $83,694
Shares: -1,110
Change %: -1%
Price: $75.40
Shares after: 106,530
Date: 26 Aug 2026
Ownership: By Irrevocable Spousal Trust for Linda W. Cyr
Footnotes: F2

FRPT transaction

Common Stock

Options Exercise

Transaction value
Shares: +7,209
Change %: +8%
Price: $10.23^*
Shares after: 97,656
Date: 26 Aug 2026
Ownership: By Linda W. Cyr 2020 Irrevocable Trust for Descendants

FRPT transaction

Common Stock

Sale

Transaction value: $73,817
Shares: -979
Change %: -1%
Price: $75.40
Shares after: 96,677
Date: 26 Aug 2026
Ownership: By Linda W. Cyr 2020 Irrevocable Trust for Descendants
Footnotes: F2

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

FRPT transaction Derivative

Options to purchase common stock

Options Exercise

Transaction value
Shares: -56,442
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 Aug 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 56,442
Exercise price: $10.23
Footnotes: F1, F5

FRPT transaction Derivative

Options to purchase common stock

Options Exercise

Transaction value
Shares: -4,180
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 Aug 2026
Ownership: By Spouse
Underlying class: Common Stock
Underlying amount: 4,180
Exercise price: $10.23
Footnotes: F5

FRPT transaction Derivative

Options to purchase common stock

Options Exercise

Transaction value
Shares: -8,170
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 Aug 2026
Ownership: By Irrevocable Spousal Trust for Linda W. Cyr
Underlying class: Common Stock
Underlying amount: 8,170
Exercise price: $10.23
Footnotes: F5

FRPT transaction Derivative

Options to purchase common stock

Options Exercise

Transaction value
Shares: -7,209
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 Aug 2026
Ownership: By Linda W. Cyr 2020 Irrevocable Trust for Descendants
Underlying class: Common Stock
Underlying amount: 7,209
Exercise price: $10.23
Footnotes: F5

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 5 footnotes

Footnote F1

The amount reported reflects a de minimis adjustment of one (1) share due to rounding.

Footnote F2

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.

Footnote F3

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.6671 to $74.6674.

Footnote F4

The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4.

Footnote F5

The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.