Jonathan Mayle - 20 Aug 2026 Form 4 Insider Report for Honest Company, Inc. (HNST)

Reporting relationship: SVP, Customer Sales
Issuer ticker: HNST
Reported as of: 20 Aug 2026
Net transaction value: -$30,743
SEC form: 4
Accepted by SEC: 24 Aug 2026, 17:29:12 UTC
Prior SEC filing: 11 Aug 2026
Source filing: View source filing
Reporting owner signature: /s/ Brendan Sheehey, Attorney-in-Fact

Key filing fact

Jonathan Mayle filed Form 4 for Honest Company, Inc. (HNST) on 24 Aug 2026.

Key facts

This page summarizes Jonathan Mayle's Form 4 filing for Honest Company, Inc. (HNST).
2 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 24 Aug 2026, 17:29.

Change

Previous filing in this sequence was filed on 11 Aug 2026.
Current net transaction value: -$30,743.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0002016592 Primary reporting owner

Mayle Jonathan

Relationship: SVP, Customer Sales
Address: 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES
Signature: /s/ Brendan Sheehey, Attorney-in-Fact
Signature date: 24 Aug 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

HNST transaction

Common Stock

Sale

Transaction value: $30,743
Shares: -6,161
Change %: -1.7%
Price: $4.99
Shares after: 363,994
Date: 20 Aug 2026
Ownership: Direct
Footnotes: F1, F2

HNST transaction

Common Stock

Award

Transaction value
Shares: +105,799
Change %: +29%
Price: $0.000000^*
Shares after: 469,793
Date: 20 Aug 2026
Ownership: Direct
Footnotes: F3, F4

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 4 footnotes

Footnote F1

Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

Footnote F2

Includes 346,651 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Footnote F3

The RSUs shall vest over a three-year period, with 50% of the RSUs vesting on February 19, 2028, and the remainder vesting on August 19, 2029, in each case subject to the reporting person's Continuous Service (as defined in the Issuer's 2021 Equity Incentive Plan) through each such date. The RSUs are payable in an equivalent number of shares of the Issuer's common stock.

Footnote F4

Includes 452,450 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.