Carla Vernon - 20 Aug 2026 Form 4 Insider Report for Honest Company, Inc. (HNST)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: HNST
Reported as of: 20 Aug 2026
Net transaction value: -$588,286
SEC form: 4
Accepted by SEC: 24 Aug 2026, 17:26:44 UTC
Prior SEC filing: 15 Jun 2026
Source filing: View source filing
Reporting owner signature: /s/ Brendan Sheehey, Attorney-in-Fact

Key filing fact

Carla Vernon filed Form 4 for Honest Company, Inc. (HNST) on 24 Aug 2026.

Key facts

This page summarizes Carla Vernon's Form 4 filing for Honest Company, Inc. (HNST).
3 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 24 Aug 2026, 17:26.

Change

Previous filing in this sequence was filed on 15 Jun 2026.
Current net transaction value: -$588,286.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001961856 Primary reporting owner

Vernon Carla

Relationship: Chief Executive Officer, Director
Address: 12130 MILLENNIUM DRIVE, SUITE 500, LOS ANGELES
Signature: /s/ Brendan Sheehey, Attorney-in-Fact
Signature date: 24 Aug 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

HNST transaction

Common Stock

Sale

Transaction value: $588,286
Shares: -117,893
Change %: -3%
Price: $4.99
Shares after: 3,828,558
Date: 20 Aug 2026
Ownership: Direct
Footnotes: F1, F2

HNST transaction

Common Stock

Award

Transaction value
Shares: +362,068
Change %: +9.5%
Price: $0.000000^*
Shares after: 4,190,626
Date: 20 Aug 2026
Ownership: Direct
Footnotes: F3, F4

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

HNST transaction Derivative

Performance Stock Unit

Award

Transaction value
Shares: +362,068
Change %
Price: $0.000000^*
Shares after: 362,068
Date: 20 Aug 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 362,068
Exercise price
Footnotes: F5, F6, F7, F8

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 8 footnotes

Footnote F1

Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

Footnote F2

Includes 2,361,668 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Footnote F3

The RSUs shall vest over a three-year period, with 50% of the RSUs vesting on February 19, 2028, and the remainder vesting on August 19, 2029, in each case subject to the reporting person's Continuous Service (as defined in the Issuer's 2021 Equity Incentive Plan) through each such date. The RSUs are payable in an equivalent number of shares of the Issuer's common stock.

Footnote F4

Includes 2,723,736 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Footnote F5

The Performance Stock Units (PSUs) represent a contingent right to receive one share of the Issuer's common stock.

Footnote F6

The number of PSUs reported represents the target award (100%); the number of PSUs ultimately earned may range from 0% to 200% of target.

Footnote F7

The PSUs are subject to both service-based and stock price-based vesting conditions. The service-based condition will be satisfied as to 25% of the award on each of Aug. 20, 2027, 2028, 2029, and 2030, subject to the reporting person's Continuous Service as CEO through the applicable date. The stock price-based condition will be satisfied, if, during the four-year period beginning Feb. 20, 2027 and ending on Feb. 20, 2031, the average closing price per share of the Issuer's common stock over any 30 consecutive trading days equals or exceeds an applicable stock price hurdle. The number of PSUs eligible to vest will equal 50%, 100%, 150%, or 200% of the target award upon achievement of the applicable stock price hurdle of $6.50, $8.00, $9.50, or $11.00, respectively. Each PSU will vest on the first date on which both the applicable service-based and stock price-based conditions are satisfied.

Footnote F8

No vesting occurs with respect to an average closing price over any 30 consecutive trading day that is below $6.50, and PSUs for which the stock price hurdle has not been achieved by the end of the performance period are forfeited.