Peter George Colis - 19 Aug 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Reporting relationship: CEO and Secretary, Director
Issuer ticker: LIFE
Reported as of: 19 Aug 2026
Net transaction value: -$2,795,706
SEC form: 4
Accepted by SEC: 21 Aug 2026, 18:25:10 UTC
Prior SEC filing: 18 Aug 2026
Source filing: View source filing
Reporting owner signature: /s/ Charlie York, Attorney-in-Fact

Key filing fact

Peter George Colis filed Form 4 for Ethos Technologies Inc. (LIFE) on 21 Aug 2026.

Key facts

This page summarizes Peter George Colis's Form 4 filing for Ethos Technologies Inc. (LIFE).
10 reported transactions and 4 derivative rows are listed below.
Accepted by SEC: 21 Aug 2026, 18:25.

Change

Previous filing in this sequence was filed on 18 Aug 2026.
Current net transaction value: -$2,795,706.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0002089362 Primary reporting owner

Colis Peter George

Relationship: CEO and Secretary, Director
Address: C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN
Signature: /s/ Charlie York, Attorney-in-Fact
Signature date: 21 Aug 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

LIFE transaction

Class A Common Stock

Conversion of derivative security

Transaction value
Shares: +27,924
Change %: +1.8%
Price
Shares after: 1,593,884
Date: 19 Aug 2026
Ownership: Direct
Footnotes: F1, F2

LIFE transaction

Class A Common Stock

Sale

Transaction value: $777,947
Shares: -23,653
Change %: -1.5%
Price: $32.89
Shares after: 1,570,231
Date: 19 Aug 2026
Ownership: Direct
Footnotes: F2, F3, F4

LIFE transaction

Class A Common Stock

Sale

Transaction value: $143,548
Shares: -4,271
Change %: -0.27%
Price: $33.61
Shares after: 1,565,960
Date: 19 Aug 2026
Ownership: Direct
Footnotes: F2, F3, F5

LIFE transaction

Class A Common Stock

Conversion of derivative security

Transaction value
Shares: +27,924
Change %: +1.8%
Price
Shares after: 1,593,884
Date: 20 Aug 2026
Ownership: Direct
Footnotes: F1, F2

LIFE transaction

Class A Common Stock

Sale

Transaction value: $429,668
Shares: -13,180
Change %: -0.83%
Price: $32.60
Shares after: 1,580,704
Date: 20 Aug 2026
Ownership: Direct
Footnotes: F2, F3, F6

LIFE transaction

Class A Common Stock

Sale

Transaction value: $489,943
Shares: -14,744
Change %: -0.93%
Price: $33.23
Shares after: 1,565,960
Date: 20 Aug 2026
Ownership: Direct
Footnotes: F2, F3, F7

LIFE transaction

Class A Common Stock

Sale

Transaction value: $817,981
Shares: -24,564
Change %: -1.6%
Price: $33.30
Shares after: 1,541,396
Date: 21 Aug 2026
Ownership: Direct
Footnotes: F2, F3, F8

LIFE transaction

Class A Common Stock

Sale

Transaction value: $136,619
Shares: -4,036
Change %: -0.26%
Price: $33.85
Shares after: 1,537,360
Date: 21 Aug 2026
Ownership: Direct
Footnotes: F2, F3, F9

LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 16,948
Date: 19 Aug 2026
Ownership: by trust
Footnotes: F10, F11

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

LIFE transaction Derivative

Class B Common Stock

Conversion of derivative security

Transaction value
Shares: -27,924
Change %: -0.45%
Price: $0.000000^*
Shares after: 6,182,605
Date: 19 Aug 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 27,924
Exercise price
Footnotes: F1

LIFE transaction Derivative

Class B Common Stock

Conversion of derivative security

Transaction value
Shares: -27,924
Change %: -0.45%
Price: $0.000000^*
Shares after: 6,154,681
Date: 20 Aug 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 27,924
Exercise price
Footnotes: F1

LIFE holding Derivative

Class B Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 128,893
Date: 19 Aug 2026
Ownership: by trust
Underlying class: Class A Common Stock
Underlying amount: 128,893
Exercise price
Footnotes: F1, F12

LIFE holding Derivative

Class B Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 214,822
Date: 19 Aug 2026
Ownership: by trust
Underlying class: Class A Common Stock
Underlying amount: 214,822
Exercise price
Footnotes: F1, F13

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 13 footnotes

Footnote F1

Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration.

Footnote F2

Includes shares issuable on settlement of restricted stock units.

Footnote F3

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time.

Footnote F4

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.37 to $33.36 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F5

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.37 to $34.20 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F6

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.845 to $32.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F7

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.845 to $33.82 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F8

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.68 to $33.62 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F9

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.685 to $34.00 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F10

The securities held by the Reporting Person reported herein reflect the receipt of securities pursuant to pro rata distributions in kind, for no additional consideration. The receipt of such securities by the Reporting Person was not required to be reported pursuant to Section 16 by virtue of the exemption from reporting pursuant to Rule 16a-9.

Footnote F11

The shares are held by the Colis Zhan Family Trust (the "Trust"). The Reporting Person is a trustee of the Trust.

Footnote F12

Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.

Footnote F13

Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.