Joshua Allen Franks - 19 Aug 2026 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Reporting relationship: SVP, Operations
Issuer ticker: ELF
Reported as of: 19 Aug 2026
Net transaction value: -$571,800
SEC form: 4
Accepted by SEC: 21 Aug 2026, 17:07:51 UTC
Prior SEC filing: 11 Jun 2026
Source filing: View source filing
Reporting owner signature: /s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks

Key filing fact

Joshua Allen Franks filed Form 4 for e.l.f. Beauty, Inc. (ELF) on 21 Aug 2026.

Key facts

This page summarizes Joshua Allen Franks's Form 4 filing for e.l.f. Beauty, Inc. (ELF).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 21 Aug 2026, 17:07.

Change

Previous filing in this sequence was filed on 11 Jun 2026.
Current net transaction value: -$571,800.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001797370 Primary reporting owner

Franks Joshua Allen

Relationship: SVP, Operations
Address: C/O E.L.F. BEAUTY, INC., 601 12TH STREET, SUITE 1400, OAKLAND
Signature: /s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks
Signature date: 21 Aug 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $571,800
Shares: -5,718
Change %: -3.8%
Price: $100.00
Shares after: 144,309
Date: 19 Aug 2026
Ownership: Direct
Footnotes: F1, F2

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 2 footnotes

Footnote F1

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.

Footnote F2

Includes 66,981 restricted stock units.