Peter George Colis - 17 Aug 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Reporting relationship: CEO and Secretary, Director
Issuer ticker: LIFE
Reported as of: 17 Aug 2026
Net transaction value: -$1,003,014
SEC form: 4
Accepted by SEC: 18 Aug 2026, 18:00:16 UTC
Prior SEC filing: 10 Jul 2026
Source filing: View source filing
Reporting owner signature: /s/ Charlie York, Attorney-in-Fact

Key filing fact

Peter George Colis filed Form 4 for Ethos Technologies Inc. (LIFE) on 18 Aug 2026.

Key facts

This page summarizes Peter George Colis's Form 4 filing for Ethos Technologies Inc. (LIFE).
2 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 18 Aug 2026, 18:00.

Change

Previous filing in this sequence was filed on 10 Jul 2026.
Current net transaction value: -$1,003,014.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0002089362 Primary reporting owner

Colis Peter George

Relationship: CEO and Secretary, Director
Address: C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN
Signature: /s/ Charlie York, Attorney-in-Fact
Signature date: 18 Aug 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

LIFE transaction

Class A Common Stock

Sale

Transaction value: $599,556
Shares: -17,634
Change %: -1.1%
Price: $34.00
Shares after: 1,577,668
Date: 17 Aug 2026
Ownership: Direct
Footnotes: F1, F2, F3

LIFE transaction

Class A Common Stock

Sale

Transaction value: $403,458
Shares: -11,708
Change %: -0.74%
Price: $34.46
Shares after: 1,565,960
Date: 17 Aug 2026
Ownership: Direct
Footnotes: F1, F3, F4

LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 8,474
Date: 17 Aug 2026
Ownership: By trust
Footnotes: F5, F6

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 6 footnotes

Footnote F1

The shares reported were sold solely to satisfy tax withholding obligations arising from the vesting and settlement of restricted stock units. The sale is mandated under the Issuer's equity incentive plan to fund tax withholding through a "sell to cover" transaction and does not represent a discretionary trade by the Reporting Person, who exercised no control over the timing, price, or amount of shares sold.

Footnote F2

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.34 to $34.335 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F3

Includes shares issuable on settlement of RSUs.

Footnote F4

The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.34 to $34.86 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F5

The securities held by the Reporting Person reported herein reflect the receipt of securities pursuant to pro rata distributions in kind, for no additional consideration. The receipt of such securities by the Reporting Person was not required to be reported pursuant to Section 16 by virtue of the exemption from reporting pursuant to Rule 16a-9.

Footnote F6

The shares are held by the Colis Zhan Family Trust (the "Trust"). The Reporting Person is a trustee of the Trust.