Jeffrey B. Coyne - 15 Aug 2026 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Reporting relationship: GENERAL COUNSEL AND SECRETARY
Issuer ticker: MAX
Reported as of: 15 Aug 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 17 Aug 2026, 21:53:55 UTC
Prior SEC filing: 19 May 2026
Source filing: View source filing
Reporting owner signature: /s/ Jeffrey B. Coyne

Key filing fact

Jeffrey B. Coyne filed Form 4 for MediaAlpha, Inc. (MAX) on 17 Aug 2026.

Key facts

This page summarizes Jeffrey B. Coyne's Form 4 filing for MediaAlpha, Inc. (MAX).
4 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 17 Aug 2026, 21:53.

Change

Previous filing in this sequence was filed on 19 May 2026.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001213184 Primary reporting owner

COYNE JEFFREY B

Relationship: GENERAL COUNSEL AND SECRETARY
Address: C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES
Signature: /s/ Jeffrey B. Coyne
Signature date: 17 Aug 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

MAX transaction

Class A Common Stock

Tax liability

Transaction value
Shares: -2,187
Change %: -0.37%
Price: $13.17^*
Shares after: 589,577
Date: 15 Aug 2026
Ownership: Direct
Footnotes: F1

MAX transaction

Class A Common Stock

Tax liability

Transaction value
Shares: -2,542
Change %: -0.43%
Price: $13.17^*
Shares after: 587,035
Date: 15 Aug 2026
Ownership: Direct
Footnotes: F1

MAX transaction

Class A Common Stock

Tax liability

Transaction value
Shares: -5,224
Change %: -0.89%
Price: $13.17^*
Shares after: 581,811
Date: 15 Aug 2026
Ownership: Direct
Footnotes: F1

MAX transaction

Class A Common Stock

Tax liability

Transaction value
Shares: -4,229
Change %: -0.73%
Price: $13.17^*
Shares after: 577,582
Date: 15 Aug 2026
Ownership: Direct
Footnotes: F1

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 1 footnote

Footnote F1

Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.