GV 2019 GP, L.L.C. - 27 Jul 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Reporting relationship
10%+ Owner
Issuer ticker
LIFE
Reported as of
27 Jul 2026
Net transaction value
-$6,065,609
Source evidence Original filing metadata and source links for verification. 4 source fields
SEC form
4
Accepted by SEC
29 Jul 2026, 19:28:13 UTC
Prior SEC filing
27 Jul 2026
Source filing
View source filing
Reporting owner 1 detail
Reporting owner signature
/s/ David Krane, Manager of GV 2019 GP, L.L.C.

Key filing fact

GV 2019 GP, L.L.C. filed Form 4 for Ethos Technologies Inc. (LIFE) on 29 Jul 2026.

Key facts

  • This page summarizes GV 2019 GP, L.L.C.'s Form 4 filing for Ethos Technologies Inc. (LIFE).
  • 4 reported transactions and 0 derivative rows are listed below.
  • Accepted by SEC: 29 Jul 2026, 19:28.

Change

  • Previous filing in this sequence was filed on 27 Jul 2026.
  • Current net transaction value: -$6,065,609.

Research use

  • This tells you what this filing adds before you inspect full transaction and derivative tables.
  • You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (7)

CIK 0001845038 Primary reporting owner

GV 2019 GP, L.L.C.

Relationship
10%+ Owner
Address
1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature
/s/ David Krane, Manager of GV 2019 GP, L.L.C.
Signature date
29 Jul 2026
CIK 0001845039

GV 2019 GP, L.P.

Relationship
10%+ Owner
Address
1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature
/s/ David Krane, Manager of GV 2019 GP, L.L.C., the General Partner of GV 2019 GP, L.P.
Signature date
29 Jul 2026
CIK 0001845041

GV 2019, L.P.

Relationship
10%+ Owner
Address
1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature
/s/ David Krane, Manager of GV 2019 GP, L.L.C., the General Partner of GV 2019 GP, L.P., the General Partner of GV 2019, L.P.
Signature date
29 Jul 2026
CIK 0001861206

GV 2021 GP, L.L.C.

Relationship
10%+ Owner
Address
1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature
/s/ David Krane, Manager of GV 2021 GP, L.L.C.
Signature date
29 Jul 2026
CIK 0001861216

GV 2021 GP, L.P.

Relationship
10%+ Owner
Address
1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature
/s/ David Krane, Manager of GV 2021 GP, L.L.C., the General Partner of GV 2021 GP, L.P.
Signature date
29 Jul 2026
CIK 0001861202

GV 2021, L.P.

Relationship
10%+ Owner
Address
1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature
/s/ David Krane, Manager of GV 2021 GP, L.L.C., the General Partner of GV 2021 GP, L.P., the General Partner of GV 2021, L.P.
Signature date
29 Jul 2026
CIK 0001652044

Alphabet Inc.

Relationship
10%+ Owner
Address
1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature
/s/ Kathryn W. Hall, Assistant Secretary of Alphabet Inc.
Signature date
29 Jul 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-196,931
Change %
-7.1%
Price
$0.000000*
Shares after
2,561,563
Date
27 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-196,931
Change %
-7.1%
Price
$0.000000*
Shares after
2,561,563
Date
27 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-196,931
Change %
-7.1%
Price
$0.000000*
Shares after
2,561,563
Date
27 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-196,931
Change %
-7.1%
Price
$0.000000*
Shares after
2,561,563
Date
27 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-196,931
Change %
-7.1%
Price
$0.000000*
Shares after
2,561,563
Date
27 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-196,931
Change %
-7.1%
Price
$0.000000*
Shares after
2,561,563
Date
27 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-196,931
Change %
-7.1%
Price
$0.000000*
Shares after
2,561,563
Date
27 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Sale

Transaction value
$3,832,848
Shares
-196,931
Change %
-100%
Price
$19.46
Shares after
0
Date
27 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F3, F4
LIFE transaction

Class A Common Stock

Sale

Transaction value
$3,832,848
Shares
-196,931
Change %
-100%
Price
$19.46
Shares after
0
Date
27 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F3, F4
LIFE transaction

Class A Common Stock

Sale

Transaction value
$3,832,848
Shares
-196,931
Change %
-100%
Price
$19.46
Shares after
0
Date
27 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F3, F4
LIFE transaction

Class A Common Stock

Sale

Transaction value
$3,832,848
Shares
-196,931
Change %
-100%
Price
$19.46
Shares after
0
Date
27 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F3, F4
LIFE transaction

Class A Common Stock

Sale

Transaction value
$3,832,848
Shares
-196,931
Change %
-100%
Price
$19.46
Shares after
0
Date
27 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F3, F4
LIFE transaction

Class A Common Stock

Sale

Transaction value
$3,832,848
Shares
-196,931
Change %
-100%
Price
$19.46
Shares after
0
Date
27 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F3, F4
LIFE transaction

Class A Common Stock

Sale

Transaction value
$3,832,848
Shares
-196,931
Change %
-100%
Price
$19.46
Shares after
0
Date
27 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F3, F4
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-118,138
Change %
-4.6%
Price
$0.000000*
Shares after
2,443,425
Date
28 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-118,138
Change %
-4.6%
Price
$0.000000*
Shares after
2,443,425
Date
28 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-118,138
Change %
-4.6%
Price
$0.000000*
Shares after
2,443,425
Date
28 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-118,138
Change %
-4.6%
Price
$0.000000*
Shares after
2,443,425
Date
28 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-118,138
Change %
-4.6%
Price
$0.000000*
Shares after
2,443,425
Date
28 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-118,138
Change %
-4.6%
Price
$0.000000*
Shares after
2,443,425
Date
28 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Other

Transaction value
Shares
-118,138
Change %
-4.6%
Price
$0.000000*
Shares after
2,443,425
Date
28 Jul 2026
Ownership
By GV 2019, L.P.
Footnotes
F1, F2
LIFE transaction

Class A Common Stock

Sale

Transaction value
$2,232,761
Shares
-118,138
Change %
-100%
Price
$18.90
Shares after
0
Date
28 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F4, F5
LIFE transaction

Class A Common Stock

Sale

Transaction value
$2,232,761
Shares
-118,138
Change %
-100%
Price
$18.90
Shares after
0
Date
28 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F4, F5
LIFE transaction

Class A Common Stock

Sale

Transaction value
$2,232,761
Shares
-118,138
Change %
-100%
Price
$18.90
Shares after
0
Date
28 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F4, F5
LIFE transaction

Class A Common Stock

Sale

Transaction value
$2,232,761
Shares
-118,138
Change %
-100%
Price
$18.90
Shares after
0
Date
28 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F4, F5
LIFE transaction

Class A Common Stock

Sale

Transaction value
$2,232,761
Shares
-118,138
Change %
-100%
Price
$18.90
Shares after
0
Date
28 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F4, F5
LIFE transaction

Class A Common Stock

Sale

Transaction value
$2,232,761
Shares
-118,138
Change %
-100%
Price
$18.90
Shares after
0
Date
28 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F4, F5
LIFE transaction

Class A Common Stock

Sale

Transaction value
$2,232,761
Shares
-118,138
Change %
-100%
Price
$18.90
Shares after
0
Date
28 Jul 2026
Ownership
By Alphabet Holdings LLC
Footnotes
F4, F5
LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
571,907
Date
27 Jul 2026
Ownership
By GV 2021, L.P.
Footnotes
F6
LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
571,907
Date
27 Jul 2026
Ownership
By GV 2021, L.P.
Footnotes
F6
LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
571,907
Date
27 Jul 2026
Ownership
By GV 2021, L.P.
Footnotes
F6
LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
571,907
Date
27 Jul 2026
Ownership
By GV 2021, L.P.
Footnotes
F6
LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
571,907
Date
27 Jul 2026
Ownership
By GV 2021, L.P.
Footnotes
F6
LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
571,907
Date
27 Jul 2026
Ownership
By GV 2021, L.P.
Footnotes
F6
LIFE holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
571,907
Date
27 Jul 2026
Ownership
By GV 2021, L.P.
Footnotes
F6
* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Section 16 status

GV 2019 GP, L.L.C. is no longer subject to Section 16 filing requirements. Form 4 or Form 5 obligations may still apply in specific circumstances.

Explanation of responses 6 footnotes

Footnote F1

The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act").

Footnote F2

The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.21 to $19.795, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnote 5 of this Form 4.

Footnote F4

The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

Footnote F5

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.45 to $19.19, inclusive.

Footnote F6

The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

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