Larry Madden - 23 Jul 2026 Form 4 Insider Report for Viant Technology Inc. (DSP)

Reporting relationship: Chief Financial Officer
Issuer ticker: DSP
Reported as of: 23 Jul 2026
Net transaction value: -$30,070
SEC form: 4
Accepted by SEC: 27 Jul 2026, 19:23:33 UTC
Prior SEC filing: 08 Jul 2026
Source filing: View source filing
Reporting owner signature: /s/ Larry Madden

Key filing fact

Larry Madden filed Form 4 for Viant Technology Inc. (DSP) on 27 Jul 2026.

Key facts

This page summarizes Larry Madden's Form 4 filing for Viant Technology Inc. (DSP).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 27 Jul 2026, 19:23.

Change

Previous filing in this sequence was filed on 08 Jul 2026.
Current net transaction value: -$30,070.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001284309 Primary reporting owner

MADDEN LARRY

Relationship: Chief Financial Officer
Address: C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE
Signature: /s/ Larry Madden
Signature date: 27 Jul 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

DSP transaction

Class A Common Stock

Sale

Transaction value: $30,070
Shares: -2,814
Change %: -0.66%
Price: $10.69
Shares after: 425,822
Date: 23 Jul 2026
Ownership: Direct
Footnotes: F1, F2

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 2 footnotes

Footnote F1

Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on December 15, 2025.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.58 to $10.81. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.