Capital V LLC - 21 Jul 2026 Form 4 Insider Report for Viant Technology Inc. (DSP)

Reporting relationship: 10%+ Owner
Issuer ticker: DSP
Reported as of: 21 Jul 2026
Net transaction value: -$412,933
SEC form: 4
Accepted by SEC: 23 Jul 2026, 21:53:51 UTC
Prior SEC filing: 18 Jun 2026
Source filing: View source filing
Reporting owner signature: /s/ Larry Madden, Attorney-in-Fact for Capital V LLC

Key filing fact

Capital V LLC filed Form 4 for Viant Technology Inc. (DSP) on 23 Jul 2026.

Key facts

This page summarizes Capital V LLC's Form 4 filing for Viant Technology Inc. (DSP).
6 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 23 Jul 2026, 21:53.

Change

Previous filing in this sequence was filed on 18 Jun 2026.
Current net transaction value: -$412,933.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001844767 Primary reporting owner

Capital V LLC

Relationship: 10%+ Owner
Address: C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE
Signature: /s/ Larry Madden, Attorney-in-Fact for Capital V LLC
Signature date: 23 Jul 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

DSP transaction

Class A Common Stock

Options Exercise

Transaction value
Shares: +37,500
Change %
Price: $0.000000^*
Shares after: 37,500
Date: 21 Jul 2026
Ownership: Direct
Footnotes: F1

DSP transaction

Class B Common Stock

Disposed to Issuer

Transaction value
Shares: -37,500
Change %: -0.14%
Price: $0.000000^*
Shares after: 27,209,326
Date: 21 Jul 2026
Ownership: Direct
Footnotes: F2

DSP transaction

Class A Common Stock

Sale

Transaction value: $112,220
Shares: -9,588
Change %: -26%
Price: $11.70
Shares after: 27,912
Date: 21 Jul 2026
Ownership: Direct
Footnotes: F3, F4

DSP transaction

Class A Common Stock

Sale

Transaction value: $165,519
Shares: -15,000
Change %: -54%
Price: $11.03
Shares after: 12,912
Date: 22 Jul 2026
Ownership: Direct
Footnotes: F3, F5

DSP transaction

Class A Common Stock

Sale

Transaction value: $135,194
Shares: -12,912
Change %: -100%
Price: $10.47
Shares after: 0
Date: 23 Jul 2026
Ownership: Direct
Footnotes: F3, F6

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

DSP transaction Derivative

Class B Units

Options Exercise

Transaction value
Shares: -37,500
Change %: -0.14%
Price: $0.000000^*
Shares after: 27,209,326
Date: 21 Jul 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 37,500
Exercise price
Footnotes: F1

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 6 footnotes

Footnote F1

The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.

Footnote F2

Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.

Footnote F3

Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.

Footnote F4

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.53 to $12.03. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F5

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.77 to $11.69. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F6

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.17 to $10.81. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.