Nathan Olmstead - 09 Jul 2026 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Reporting relationship: Chief Financial Officer
Issuer ticker: TTD
Reported as of: 09 Jul 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 13 Jul 2026, 16:38:04 UTC
Prior SEC filing: 22 Apr 2026
Source filing: View source filing
Reporting owner signature: /s/ Kelli Faerber, Attorney-in-Fact for Nathan Olmstead

Key filing fact

Nathan Olmstead filed Form 4 for Trade Desk, Inc. (TTD) on 13 Jul 2026.

Key facts

This page summarizes Nathan Olmstead's Form 4 filing for Trade Desk, Inc. (TTD).
2 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 13 Jul 2026, 16:38.

Change

Previous filing in this sequence was filed on 22 Apr 2026.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001776828 Primary reporting owner

Olmstead Nathan

Relationship: Chief Financial Officer
Address: C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Nathan Olmstead
Signature date: 13 Jul 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

TTD transaction

Class A Common Stock

Award

Transaction value
Shares: +246,062
Change %
Price: $0.000000^*
Shares after: 246,062
Date: 09 Jul 2026
Ownership: Direct
Footnotes: F1

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares: +439,753
Change %
Price: $0.000000^*
Shares after: 439,753
Date: 09 Jul 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 439,753
Exercise price: $19.75
Footnotes: F2

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 2 footnotes

Footnote F1

Represents a restricted stock award with a Vesting Commencement Date ("VCD") of July 9, 2026. One-fourth (1/4th) of the granted shares vest on August 15, 2027, and the remainder of the granted shares vest ratably over 12 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F2

The option was granted on July 9, 2026, the VCD. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.