Key facts
- This page summarizes Diana P. Diaz's Form 4 filing for Direct Digital Holdings, Inc. (DRCT).
- 9 reported transactions and 4 derivative rows are listed below.
- Accepted by SEC: 29 Jun 2026, 17:08.
Diana P. Diaz - 16 Oct 2025 Form 4 Insider Report for Direct Digital Holdings, Inc. (DRCT)
- SEC form
- 4
- Accepted by SEC
- 29 Jun 2026, 17:08:18 UTC
- Prior SEC filing
- 04 Apr 2025
- Next SEC filing
- 21 Oct 2026
- Source filing
- View source filing
- Reporting owner signature
- /s/ Mark Walker, attorney-in-fact for Diana P. Diaz
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Filing notes and source
Key filing fact
Diana P. Diaz filed Form 4 for Direct Digital Holdings, Inc. (DRCT) on 29 Jun 2026.
Change
- Previous filing in this sequence was filed on 04 Apr 2025.
- Current net transaction value: $0.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001493839
Primary reporting owner
Diaz Diana P
- Relationship
- CFO
- Address
- 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON
- Signature
- /s/ Mark Walker, attorney-in-fact for Diana P. Diaz
- Signature date
- 29 Jun 2026
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
DRCT
transaction
Class A Common Stock, par value $0.001 per share
Options Exercise
- Transaction value
- Shares
- +28
- Change %
- +76%
- Price
- Shares after
- 65
- Date
- 16 Oct 2025
- Ownership
- Direct
- Footnotes
- F1, F2
DRCT
transaction
Class A Common Stock, par value $0.001 per share
Options Exercise
- Transaction value
- Shares
- +102
- Change %
- +157%
- Price
- Shares after
- 167
- Date
- 24 Jan 2026
- Ownership
- Direct
- Footnotes
- F2, F3
DRCT
transaction
Class A Common Stock, par value $0.001 per share
Tax liability
- Transaction value
- Shares
- -31
- Change %
- -19%
- Price
- $16.48*
- Shares after
- 136
- Date
- 24 Jan 2026
- Ownership
- Direct
- Footnotes
- F3, F4
DRCT
transaction
Class A Common Stock, par value $0.001 per share
Options Exercise
- Transaction value
- Shares
- +33
- Change %
- +24%
- Price
- Shares after
- 169
- Date
- 01 Apr 2026
- Ownership
- Direct
- Footnotes
- F2, F3
DRCT
transaction
Class A Common Stock, par value $0.001 per share
Tax liability
- Transaction value
- Shares
- -10
- Change %
- -5.9%
- Price
- $3.34*
- Shares after
- 159
- Date
- 01 Apr 2026
- Ownership
- Direct
- Footnotes
- F3, F4
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
DRCT
transaction
Derivative
Restricted Stock Units
Options Exercise
- Transaction value
- Shares
- -28
- Change %
- -50%
- Price
- $0.000000*
- Shares after
- 28
- Date
- 16 Oct 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock, par value $0.001 per share
- Underlying amount
- 28
- Exercise price
- Footnotes
- F2, F5
DRCT
transaction
Derivative
Restricted Stock Units
Options Exercise
- Transaction value
- Shares
- -102
- Change %
- -100%
- Price
- $0.000000*
- Shares after
- 0
- Date
- 24 Jan 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock, par value $0.001 per share
- Underlying amount
- 102
- Exercise price
- Footnotes
- F2, F6
DRCT
transaction
Derivative
Employee Stock Options (right to buy)
Award
- Transaction value
- Shares
- +4,375
- Change %
- Price
- $0.000000*
- Shares after
- 4,375
- Date
- 24 Mar 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock, par value $0.001 per share
- Underlying amount
- 4,375
- Exercise price
- $3.32
- Footnotes
- F3, F7
DRCT
transaction
Derivative
Restricted Stock Units
Options Exercise
- Transaction value
- Shares
- -33
- Change %
- -33%
- Price
- $0.000000*
- Shares after
- 68
- Date
- 01 Apr 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock, par value $0.001 per share
- Underlying amount
- 33
- Exercise price
- Footnotes
- F2, F8
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 8 footnotes
Footnote F1
On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The shares reported in connection with this transaction have been adjusted to reflect the Reverse Stock Splits.
Footnote F2
Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F3
The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.
Footnote F4
Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.
Footnote F5
On October 16, 2023, the reporting person was granted 84 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on October 16, 2024, an additional 33% of the restricted stock units vested on October 16, 2025, and the remaining balance of 34% of the restricted stock units will vest on October 16, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 18,650 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.
Footnote F6
On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.
Footnote F7
This option is scheduled to vest in three equal annual installments beginning on March 24, 2027.
Footnote F8
On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.
SEC remarks
The Reporting Person is hereby disclosing delinquent transactions reportable on Form 4 that were not reported due to an administrative oversight.