Ralph J. Andretta - 29 May 2026 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Reporting relationship: President and CEO, Director
Issuer ticker: BFH
Reported as of: 29 May 2026
Net transaction value: -$1,336,540
SEC form: 4
Accepted by SEC: 01 Jun 2026, 17:36:26 UTC
Prior SEC filing: 19 Feb 2026
Source filing: View source filing
Reporting owner signature: /s/ Benjamin L. Morgan, Attorney in Fact

Key filing fact

Ralph J. Andretta filed Form 4 for BREAD FINANCIAL HOLDINGS, INC. (BFH) on 01 Jun 2026.

Key facts

This page summarizes Ralph J. Andretta's Form 4 filing for BREAD FINANCIAL HOLDINGS, INC. (BFH).
3 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 01 Jun 2026, 17:36.

Change

Previous filing in this sequence was filed on 19 Feb 2026.
Current net transaction value: -$1,336,540.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001801850 Primary reporting owner

Andretta Ralph J

Relationship: President and CEO, Director
Address: 3095 LOYALTY CIRCLE, COLUMBUS
Signature: /s/ Benjamin L. Morgan, Attorney in Fact
Signature date: 01 Jun 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

BFH transaction

Common Stock

Sale

Transaction value: $132,345
Shares: -1,500
Change %: -0.25%
Price: $88.23
Shares after: 595,741
Date: 29 May 2026
Ownership: Direct
Footnotes: F1, F2

BFH transaction

Common Stock

Sale

Transaction value: $1,114,625
Shares: -12,500
Change %: -2.1%
Price: $89.17
Shares after: 583,241
Date: 29 May 2026
Ownership: Direct
Footnotes: F1, F3

BFH transaction

Common Stock

Sale

Transaction value: $89,570
Shares: -1,000
Change %: -0.17%
Price: $89.57
Shares after: 582,241
Date: 29 May 2026
Ownership: Direct
Footnotes: F1, F4

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 4 footnotes

Footnote F1

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.48 to $88.43, inclusive. The reporting person undertakes to provide to Bread Financial Holdings, Inc., any security holder of Bread Financial Holdings, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4) to this Form 4.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.50 to $89.49, inclusive.

Footnote F4

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.51 to $89.64, inclusive.