Roger H. Ballou - 24 Apr 2026 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Reporting relationship: Director
Issuer ticker: BFH
Reported as of: 24 Apr 2026
Net transaction value: -$874,930
SEC form: 4
Accepted by SEC: 27 Apr 2026, 19:48:29 UTC
Prior SEC filing: 20 Feb 2026
Source filing: View source filing
Reporting owner signature: /s/ Benjamin L. Morgan, Attorney in Fact

Key filing fact

Roger H. Ballou filed Form 4 for BREAD FINANCIAL HOLDINGS, INC. (BFH) on 27 Apr 2026.

Key facts

This page summarizes Roger H. Ballou's Form 4 filing for BREAD FINANCIAL HOLDINGS, INC. (BFH).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 27 Apr 2026, 19:48.

Change

Previous filing in this sequence was filed on 20 Feb 2026.
Current net transaction value: -$874,930.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001158369 Primary reporting owner

BALLOU ROGER H

Relationship: Director
Address: 3095 LOYALTY CIRCLE, COLUMBUS
Signature: /s/ Benjamin L. Morgan, Attorney in Fact
Signature date: 27 Apr 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

BFH transaction

Common Stock

Sale

Transaction value: $874,930
Shares: -9,687
Change %: -24%
Price: $90.32
Shares after: 30,079
Date: 24 Apr 2026
Ownership: Direct
Footnotes: F1

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 1 footnote

Footnote F1

The total amount of securities beneficially owned includes: (a) 11,626 unrestricted shares; (b) 699 unvested restricted stock units granted 6/27/16; (c) 655 unvested restricted stock units granted 6/26/17; (d) 761 unvested restricted stock units granted 6/25/18; (e) 1,114 unvested restricted stock units granted 6/24/19; (f) 3,432 unvested restricted stock units granted 6/22/20; (g) 1,408 unvested restricted stock units granted 6/15/21; (h) 2,650 unvested restricted stock units granted 6/15/22; (i) 4,932 unvested restricted stock units granted 6/15/23; and (j) 2,802 unvested restricted stock units granted 6/16/25.