Samantha Jacobson - 03 Mar 2026 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Strategy Officer, Director
Signature: /s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson
Issuer symbol: TTD
Transactions as of: 03 Mar 2026
Net transactions value: $0
Form type: 4
Filing time: 05 Mar 2026, 20:16:42 UTC
Previous filing: 18 Feb 2026
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Jacobson Samantha	Chief Strategy Officer, Director	C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA	/s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson	05 Mar 2026	0002008907

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Award		+167,197	+110%	$0.000000^*	318,512	03 Mar 2026	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Award		+309,551		$0.000000^*	309,551	03 Mar 2026	Class A Common Stock	309,551	$25.00	Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F2	The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.