Jonathan Burth - 17 Sep 2025 Form 4 Insider Report for Vita Coco Company, Inc. (COCO)

Role
Chief Operating Officer
Signature
By: Alison Klein, Attorney-in-Fact For: Jonathan Burth
Issuer symbol
COCO
Transactions as of
17 Sep 2025
Net transactions value
-$544,656
Form type
4
Filing time
19 Sep 2025, 17:08:56 UTC
Previous filing
16 Sep 2025
Next filing
01 Oct 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Burth Jonathan Chief Operating Officer 250 PARK AVE SOUTH, SEVENTH FLOOR, NEW YORK By: Alison Klein, Attorney-in-Fact For: Jonathan Burth 19 Sep 2025 0001886142

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction COCO Common Stock Options Exercise $171,265 +16,827 +22% $10.18 92,954 17 Sep 2025 Direct
transaction COCO Common Stock Sale $715,922 -16,827 -18% $42.55 76,127 17 Sep 2025 Direct F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction COCO Non-Qualified Stock Option (right to buy) Options Exercise $0 -16,827 -34% $0.000000 31,998 17 Sep 2025 Common Stock 16,827 $10.18 Direct F3
holding COCO Non-Qualified Stock Option (right to buy) 222,950 17 Sep 2025 Common Stock 222,950 $10.18 Direct F4
holding COCO Non-Qualified Stock Option (right to buy) 34,125 17 Sep 2025 Common Stock 34,125 $10.18 Direct F5
holding COCO Non-Qualified Stock Option (right to buy) 58,043 17 Sep 2025 Common Stock 58,043 $15.00 Direct F6
holding COCO Non-Qualified Stock Option (right to buy) 42,980 17 Sep 2025 Common Stock 42,980 $15.36 Direct F7
holding COCO Non-Qualified Stock Option (right to buy) 14,205 17 Sep 2025 Common Stock 14,205 $16.91 Direct F8
holding COCO Non-Qualified Stock Option (right to buy) 8,746 17 Sep 2025 Common Stock 8,746 $26.18 Direct F9
holding COCO Non-Qualified Stock Option (right to buy) 13,218 17 Sep 2025 Common Stock 13,218 $33.36 Direct F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.50 to $42.73, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The stock option is fully vested and currently exercisable.
F4 The stock option is fully vested and currently exercisable.
F5 The stock option is fully vested and currently exercisable.
F6 The stock option vests in four equal annual installments beginning on November 27, 2022.
F7 The stock option vests in three equal annual installments beginning on August 15, 2025.
F8 The stock option vests in four equal annual installments beginning on March 10, 2024.
F9 The stock option vests in four equal annual installments beginning on March 4, 2025.
F10 The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.