Capital V LLC - 20 Jan 2026 Form 4 Insider Report for Viant Technology Inc. (DSP)

Role
10%+ Owner
Signature
/s/ Larry Madden, Attorney-in-Fact for Capital V LLC
Issuer symbol
DSP
Transactions as of
20 Jan 2026
Net transactions value
-$459,389
Form type
4
Filing time
22 Jan 2026, 20:58:00 UTC
Previous filing
19 Dec 2025
Next filing
19 Feb 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Capital V LLC 10%+ Owner C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE /s/ Larry Madden, Attorney-in-Fact for Capital V LLC 22 Jan 2026 0001844767

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DSP Class A Common Stock Options Exercise $0 +37,500 $0.000000 37,500 20 Jan 2026 Direct F1
transaction DSP Class B Common Stock Disposed to Issuer $0 -37,500 -0.14% $0.000000 27,434,326 20 Jan 2026 Direct F2
transaction DSP Class A Common Stock Sale $179,104 -15,000 -40% $11.94 22,500 20 Jan 2026 Direct F3, F4
transaction DSP Class A Common Stock Sale $180,890 -14,778 -66% $12.24 7,722 21 Jan 2026 Direct F3, F5
transaction DSP Class A Common Stock Sale $99,394 -7,722 -100% $12.87 0 22 Jan 2026 Direct F3, F6

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction DSP Class B Units Options Exercise $0 -37,500 -0.14% $0.000000 27,434,326 20 Jan 2026 Class A Common Stock 37,500 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
F2 Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.
F3 Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.615 to $12.37. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.95 to $12.55. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.575 to $13.195. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.