Lior Golan - Oct 13, 2023 Form 4 Insider Report for Taboola.com Ltd. (TBLA)

Role: Chief Technology Officer
Signature: /s/ John Ferrantino, Attorney-in-fact
Stock symbol: TBLA
Transactions as of: Oct 13, 2023
Transactions value $: -$942
Form type: 4
Date filed: 10/17/2023, 04:34 PM
Previous filing: Oct 13, 2023
Next filing: Nov 13, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TBLA	Ordinary Shares	Options Exercise	$278	+305	+0.01%	$0.91	2.55M	Oct 13, 2023	Direct
transaction	TBLA	Ordinary Shares	Sale	-$1.22K	-305	-0.01%	$4.00	2.55M	Oct 13, 2023	Direct	F1, F2, F3, F4

Showing 1 to 2 of 2 entries

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TBLA	Share Option (Right to Buy)	Options Exercise	$0	-305	-0.04%	$0.00	697K	Oct 13, 2023	Ordinary Shares	305	$0.91	Direct	F5

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id	Content
F1	The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2023.
F2	This transaction was executed in multiple trades at prices ranging from $4.00 to $4.01. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the Issuer or a security holder of the Issuer full information regarding the number of shares and prices at which the transaction was effected.
F3	Includes 1,780,795 ordinary shares.
F4	Includes 764,496 Restricted Share Units ("RSUs") which shall vest in equal quarterly installments through 2027, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
F5	Immediately exercisable.