William H. Milmoe - May 2, 2024 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role
10%+ Owner
Signature
/s/ William H. Milmoe
Stock symbol
CELH
Transactions as of
May 2, 2024
Transactions value $
-$76,714,789
Form type
4
Date filed
5/6/2024, 02:20 PM
Previous filing
May 1, 2024
Next filing
May 7, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CELH Common Stock Sale -$12.8M -214K -0.86% $59.67 24.8M May 2, 2024 See Footnote F1, F2
transaction CELH Common Stock Sale -$12.8M -214K -0.86% $59.67 24.6M May 3, 2024 See Footnote F1, F2
transaction CELH Common Stock Sale -$12.8M -214K -0.87% $59.67 24.4M May 6, 2024 See Footnote F1, F2
transaction CELH Common Stock Sale -$12.8M -214K -0.88% $59.67 24.2M May 2, 2024 See Footnote F1, F3
transaction CELH Common Stock Sale -$12.8M -214K -0.89% $59.67 24M May 3, 2024 See Footnote F1, F3
transaction CELH Common Stock Sale -$12.8M -214K -0.89% $59.67 23.8M May 6, 2024 See Footnote F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Reporting Person is the manager of CD Financial LLC ("CDF") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF. CDF is the record holder of the shares of common stock of Celsius Holdings, Inc. ("CELH") which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
F2 Represents shares of common stock of CELH delivered by CDF upon exercise of call options sold to an unaffiliated third-party purchaser on October 25, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.
F3 Represents shares of common stock of CELH delivered by CDF upon exercise of call options sold to a different unaffiliated third-party purchaser on October 25, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.