William H. Milmoe - Mar 4, 2024 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role
10%+ Owner
Signature
/s/ William H. Milmoe
Stock symbol
CELH
Transactions as of
Mar 4, 2024
Transactions value $
-$269,824,000
Form type
4
Date filed
3/5/2024, 04:15 PM
Previous filing
Mar 4, 2024
Next filing
Mar 19, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CELH Common Stock Sale -$270M -4M -13.19% $67.46 26.3M Mar 4, 2024 See Footnote F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Reporting Person is the manager of CD Financial LLC ("CDF") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF. CDF is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
F2 Represents shares of common stock of Celsius Holdings, Inc. ("CELH"), sold by CDF to an unaffiliated third-party purchaser pursuant to a variable prepaid variable forward contract dated January 12, 2024 and amended on March 1, 2023.