William H. Milmoe - Jan 24, 2024 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role
10%+ Owner
Signature
/s/ William H. Milmoe
Stock symbol
CELH
Transactions as of
Jan 24, 2024
Transactions value $
-$16,807,399
Form type
4
Date filed
1/26/2024, 04:05 PM
Previous filing
Jan 23, 2024
Next filing
Jan 31, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CELH Common Stock Sale -$2.02M -60.5K -0.19% $33.33 31.3M Jan 24, 2024 See Footnote F1, F2
transaction CELH Common Stock Sale -$2.02M -60.5K -0.19% $33.33 31.2M Jan 25, 2024 See Footnote F1, F2
transaction CELH Common Stock Sale -$2.02M -60.5K -0.19% $33.33 31.2M Jan 26, 2024 See Footnote F1, F2
transaction CELH Common Stock Sale -$3.62M -67.8K -0.22% $53.43 31.1M Jan 24, 2024 See Footnote F1, F3
transaction CELH Common Stock Sale -$3.58M -67.7K -0.22% $52.84 31M Jan 25, 2024 See Footnote F1, F3
transaction CELH Common Stock Sale -$3.56M -67.7K -0.22% $52.61 31M Jan 26, 2024 See Footnote F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Reporting Person is the manager of CD Financial LLC ("CDF") and a trustee of the Carl De Santis Revocable Trust, which owns a 100% beneficial interest in CDF. CDF is the record holder of to the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
F2 Represents shares of common stock of Celsius Holdings, Inc. ("CELH") sold by CDF upon exercise of call options sold to an unaffiliated third-party purchaser on April 12, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.
F3 Represents shares of common stock of CELH, sold by CDF to an unaffiliated third-party purchaser pursuant to a variable prepaid forward contract dated January 6, 2022.