William H. Milmoe - Nov 9, 2023 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role
Former Affiliate of deceased 10% owner
Signature
/s/ William H. Milmoe
Stock symbol
CELH
Transactions as of
Nov 9, 2023
Transactions value $
-$21,300,000
Form type
4
Date filed
11/13/2023, 04:15 PM
Previous filing
Nov 8, 2023
Next filing
Jan 9, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CELH Common Stock Exercise of in-the-money or at-the-money derivative security -$7.1M -71K -33.33% $100.00 142K Nov 9, 2023 See Footnote F1, F2
transaction CELH Common Stock Exercise of in-the-money or at-the-money derivative security -$7.1M -71K -50% $100.00 71K Nov 10, 2023 See Footnote F1, F2
transaction CELH Common Stock Exercise of in-the-money or at-the-money derivative security -$7.1M -71K -100% $100.00 0 Nov 13, 2023 See Footnote F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.
F2 Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

Remarks:

Former Affiliate of deceased 10% owner