William H. Milmoe - 09 Nov 2023 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role
Former Affiliate of deceased 10% owner
Signature
/s/ William H. Milmoe
Issuer symbol
CELH
Transactions as of
09 Nov 2023
Net transactions value
-$21,300,000
Form type
4
Filing time
13 Nov 2023, 16:15:24 UTC
Previous filing
08 Nov 2023
Next filing
09 Jan 2024
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CELH Common Stock Exercise of in-the-money or at-the-money derivative security $7,100,000 -71,000 -33% $100.00 142,000 09 Nov 2023 See Footnote F1, F2
transaction CELH Common Stock Exercise of in-the-money or at-the-money derivative security $7,100,000 -71,000 -50% $100.00 71,000 10 Nov 2023 See Footnote F1, F2
transaction CELH Common Stock Exercise of in-the-money or at-the-money derivative security $7,100,000 -71,000 -100% $100.00 0 13 Nov 2023 See Footnote F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 William H. Milmoe is filing solely in his capacity as one of the four directors of the Carl Angus DeSantis Foundation, Inc. ("CAD Foundation"), which owns the shares subject to the call options.
F2 Represents shares of common stock of CELH, sold by the CAD Foundation upon exercise of call options sold to an unaffiliated third-party purchaser on April 20, 2023. Call options represent the right of the option holder to buy, and the obligation of the option seller to sell, the shares subject to the options at the strike price.

Remarks:

Former Affiliate of deceased 10% owner