William H. Milmoe - 17 Jul 2023 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role: 10%+ Owner
Signature: /s/ William H. Milmoe
Issuer symbol: CELH
Transactions as of: 17 Jul 2023
Net transactions value: -$474
Form type: 4
Filing time: 19 Jul 2023, 16:05:16 UTC
Previous filing: 14 Jul 2023
Next filing: 20 Jul 2023
SEC: View on sec.gov

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	CELH	Covered Calls	Sale	$232	-10	-100%	$23.25	0	17 Jul 2023	Common Stock	1,000	$220.00	Direct	F1, F2
transaction	CELH	Covered Calls	Sale	$242	-10	-100%	$24.20	0	18 Jul 2023	Common Stock	1,000	$200.00	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Covered Calls represent the right of the option holder to buy, and the obligation of the Reporting Person to sell, the shares subject to the options at the exercise price.
F2	Pursuant to the terms of the option transaction, the Reporting Person sold 10 call options referencing 1,000 shares of Celsius Holdings, Inc. common stock on each of July 17, 2023 and July 18, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $23.25 per option for the options sold on July 17, 2023 and $24.20 per option for the options sold on July 18, 2023.

Content

Covered Calls represent the right of the option holder to buy, and the obligation of the Reporting Person to sell, the shares subject to the options at the exercise price.

Pursuant to the terms of the option transaction, the Reporting Person sold 10 call options referencing 1,000 shares of Celsius Holdings, Inc. common stock on each of July 17, 2023 and July 18, 2023. The options are exercisable by the holder through January 2025. In exchange, the Reporting Person will receive a cash payment of option premium of $23.25 per option for the options sold on July 17, 2023 and $24.20 per option for the options sold on July 18, 2023.