Jay R. Grant - 07 Aug 2025 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Legal Officer
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant
Issuer symbol
TTD
Transactions as of
07 Aug 2025
Net transactions value
-$2,725,718
Form type
4
Filing time
11 Aug 2025, 18:05:20 UTC
Previous filing
19 May 2025
Next filing
19 Aug 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
GRANT JAY R Chief Legal Officer C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA /s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant 11 Aug 2025 0001826731

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $382,141 +5,120 +2.1% $74.64 243,693 07 Aug 2025 Direct
transaction TTD Class A Common Stock Sale $467,456 -5,120 -2.1% $91.30 238,573 07 Aug 2025 Direct F1
transaction TTD Class A Common Stock Options Exercise $614,345 +10,313 +4.3% $59.57 248,886 07 Aug 2025 Direct
transaction TTD Class A Common Stock Sale $941,577 -10,313 -4.1% $91.30 238,573 07 Aug 2025 Direct F1
transaction TTD Class A Common Stock Options Exercise $954,474 +15,530 +6.5% $61.46 254,103 07 Aug 2025 Direct
transaction TTD Class A Common Stock Sale $1,417,889 -15,530 -6.1% $91.30 238,573 07 Aug 2025 Direct F1, F2
transaction TTD Class A Common Stock Sale $1,849,757 -20,327 -8.5% $91.00 218,246 07 Aug 2025 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -5,120 -100% $0.000000 0 07 Aug 2025 Class A Common Stock 5,120 $74.64 Direct F3
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -10,313 -37% $0.000000 17,190 07 Aug 2025 Class A Common Stock 10,313 $59.57 Direct F4
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -15,530 -21% $0.000000 56,944 07 Aug 2025 Class A Common Stock 15,530 $61.46 Direct F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 11, 2025 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.30 to $91.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The option was granted on April 28,2021, the Vesting Commencement Date ("VCD"). One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.
F4 The option was granted on April 26,2022, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.
F5 The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.