Eugene Nonko - 09 Mar 2026 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
Director
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
09 Mar 2026
Net transactions value
-$41,070
Form type
4
Filing time
11 Mar 2026, 18:39:15 UTC
Previous filing
04 Mar 2026

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Nonko Eugene Director C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES /s/ Jeffrey B. Coyne 11 Mar 2026 0001830016

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $19,920 -1,992 -0.22% $10.00 884,950 09 Mar 2026 Direct F1
transaction MAX Class A Common Stock Sale $21,150 -2,115 -0.15% $10.00 1,379,805 09 Mar 2026 By O.N.E. Holdings,LLC F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.