Patrick Ryan Thompson - 15 Feb 2026 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: Chief Financial Officer and Treasurer
Signature: /s/ Jeffrey B. Coyne
Issuer symbol: MAX
Transactions as of: 15 Feb 2026
Net transactions value: -$86,972
Form type: 4
Filing time: 17 Feb 2026, 21:22:57 UTC
Previous filing: 18 Nov 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Thompson Patrick Ryan	Chief Financial Officer and Treasurer	C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES	/s/ Jeffrey B. Coyne	17 Feb 2026	0001897386

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Tax liability	$29,175	-4,069	-0.46%	$7.17	878,491	15 Feb 2026	Direct	F1
transaction	MAX	Class A Common Stock	Tax liability	$20,822	-2,904	-0.33%	$7.17	875,587	15 Feb 2026	Direct	F1
transaction	MAX	Class A Common Stock	Tax liability	$36,976	-5,157	-0.59%	$7.17	870,430	15 Feb 2026	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.

Remarks:

Chief Financial Officer and Treasurer