Eugene Nonko - 15 Jul 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Reporting relationship: Director
Issuer ticker: MAX
Reported as of: 15 Jul 2025
Net transaction value: $0
SEC form: 4
Accepted by SEC: 16 Jul 2025, 17:12:11 UTC
Prior SEC filing: 16 May 2025
Next SEC filing: 18 Aug 2025
Source filing: View source filing
Reporting owner signature: /s/ Jeffrey B. Coyne

Key filing fact

Eugene Nonko filed Form 4 for MediaAlpha, Inc. (MAX) on 16 Jul 2025.

Key facts

This page summarizes Eugene Nonko's Form 4 filing for MediaAlpha, Inc. (MAX).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 16 Jul 2025, 17:12.

Change

Previous filing in this sequence was filed on 16 May 2025.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001830016 Primary reporting owner

Nonko Eugene

Relationship: Director
Address: C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES
Signature: /s/ Jeffrey B. Coyne
Signature date: 16 Jul 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

MAX transaction

Class A Common Stock

Award

Transaction value: $0
Shares: +70,100
Change %: +6.9%
Price: $0.000000
Shares after: 1,091,260
Date: 15 Jul 2025
Ownership: Direct
Footnotes: F1

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 1 footnote

Footnote F1

Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on August 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

SEC remarks

Effective June 30, 2025, the reporting person ceased to be an officer of the Issuer, but continues to serve as a director of the Issuer.