Key facts
- This page summarizes Eugene Nonko's Form 4 filing for MediaAlpha, Inc. (MAX).
- 2 reported transactions and 0 derivative rows are listed below.
- Accepted by SEC: 28 Feb 2025, 18:16.
Eugene Nonko - 26 Feb 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)
- Reporting relationship
- CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER, Director
- Issuer ticker
- MAX
- Reported as of
- 26 Feb 2025
- Net transaction value
- $0
- SEC form
- 4
- Accepted by SEC
- 28 Feb 2025, 18:16:46 UTC
- Prior SEC filing
- 18 Feb 2025
- Next SEC filing
- 18 Mar 2025
- Source filing
- View source filing
- Reporting owner signature
- /s/ Jeffrey B. Coyne
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Filing notes and source
Key filing fact
Eugene Nonko filed Form 4 for MediaAlpha, Inc. (MAX) on 28 Feb 2025.
Change
- Previous filing in this sequence was filed on 18 Feb 2025.
- Current net transaction value: $0.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
MAX
transaction
Class A Common Stock
Other
- Transaction value
- Shares
- +425,880
- Change %
- +50%
- Price
- Shares after
- 1,277,640
- Date
- 26 Feb 2025
- Ownership
- By O.N.E. Holdings,LLC
- Footnotes
- F1, F2
MAX
transaction
Class A Common Stock
Other
- Transaction value
- Shares
- +425,880
- Change %
- +33%
- Price
- Shares after
- 1,703,520
- Date
- 26 Feb 2025
- Ownership
- By O.N.E. Holdings,LLC
- Footnotes
- F3
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 3 footnotes
Footnote F1
On February 26, 2025, The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.
Footnote F2
Includes 851,760 shares of Class A Common Stock transferred by Mr. Nonko to O.N.E. Holdings, LLC on February 26, 2025. Such transfer did not change Mr. Nonko's pecuniary interest in the shares so transferred.
Footnote F3
On February 26, 2025, the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and his children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.
SEC remarks
CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER