Eugene Nonko - 26 Feb 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER, Director
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
26 Feb 2025
Net transactions value
$0
Form type
4
Filing time
28 Feb 2025, 18:16:46 UTC
Previous filing
18 Feb 2025
Next filing
18 Mar 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Other +425,880 +50% 1,277,640 26 Feb 2025 By O.N.E. Holdings,LLC F1, F2
transaction MAX Class A Common Stock Other +425,880 +33% 1,703,520 26 Feb 2025 By O.N.E. Holdings,LLC F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 On February 26, 2025, The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.
F2 Includes 851,760 shares of Class A Common Stock transferred by Mr. Nonko to O.N.E. Holdings, LLC on February 26, 2025. Such transfer did not change Mr. Nonko's pecuniary interest in the shares so transferred.
F3 On February 26, 2025, the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and his children, transferred 425,880 shares of Class A Common Stock to O.N.E. Holdings, LLC. Following such transfer, Mr. Nonko is deemed to have voting and dispositive power with respect to the shares of Class A Common Stock so transferred.

Remarks:

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER