Eugene Nonko - 30 Oct 2024 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Source evidence Original filing metadata and source links for verification. 5 source fields
SEC form
4
Accepted by SEC
01 Nov 2024, 20:28:08 UTC
Prior SEC filing
15 Aug 2024
Next SEC filing
18 Nov 2024
Source filing
View source filing
Reporting owner 1 detail
Reporting owner signature
/s/ Jeffrey B. Coyne

Key filing fact

Eugene Nonko filed Form 4 for MediaAlpha, Inc. (MAX) on 01 Nov 2024.

Key facts

  • This page summarizes Eugene Nonko's Form 4 filing for MediaAlpha, Inc. (MAX).
  • 1 reported transaction and 0 derivative rows are listed below.
  • Accepted by SEC: 01 Nov 2024, 20:28.

Change

  • Previous filing in this sequence was filed on 15 Aug 2024.
  • Current net transaction value: -$1,487,959.

Research use

  • This tells you what this filing adds before you inspect full transaction and derivative tables.
  • You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

MAX transaction

Class A Common Stock

Sale

Transaction value
$1,487,959
Shares
-72,000
Change %
-4.4%
Price
$20.67
Shares after
1,550,990
Date
30 Oct 2024
Ownership
Direct
Footnotes
F1, F2
* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 2 footnotes

Footnote F1

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person in May 2024 to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person.

Footnote F2

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $20.045 to $20.90 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

SEC remarks

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER

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