Eugene Nonko - Aug 2, 2024 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Jeffrey B. Coyne
Stock symbol
MAX
Transactions as of
Aug 2, 2024
Transactions value $
-$4,314,900
Form type
4
Date filed
8/5/2024, 09:30 PM
Previous filing
May 20, 2024
Next filing
Aug 15, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Other -$2.16M -134K -7.14% $16.14 1.74M Aug 2, 2024 Direct F1
transaction MAX Class A Common Stock Other -$2.16M -134K -7.69% $16.14 1.6M Aug 2, 2024 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 On August 2, 2024 in an asset substitution transaction, Mr. Nonko transferred 133,671 shares of Class A Common Stock to The Nonko Family GST Trust, an irrevocable trust for the benefit of Mr. Nonko's spouse and children, in exchange for cash in the amount of $2.2 million, with the numbers of shares determined by averaging the high and low sales prices of the Class A Common Stock as reported by the New York Stock Exchange on August 2, 2024. Following such transfer, neither Mr. Nonko nor his spouse has any voting or dispositive power with respect to the shares of Class A Common Stock so transferred.
F2 On August 2, 2024 in an asset substitution transaction, Mr. Nonko transferred 133,671 shares of Class A Common Stock to the Olga Nonko Trust, an irrevocable trust for the benefit of Mr. Nonko and his children, in exchange for cash in the amount of $2.2 million, with the numbers of shares determined by averaging the high and low sales prices of the Class A Common Stock as reported by the New York Stock Exchange on August 2, 2024. Following such transfer, neither Mr. Nonko nor his spouse has any voting or dispositive power with respect to the shares of Class A Common Stock so transferred.

Remarks:

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER