Lara Sweet - May 16, 2024 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: Director
Signature: /s/ Jeffrey B. Coyne
Stock symbol: MAX
Transactions as of: May 16, 2024
Transactions value $: $0
Form type: 4
Date filed: 5/20/2024, 07:07 PM
Previous filing: Oct 31, 2023
Next filing: Jun 3, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Award	$0	+8.85K	+13.27%	$0.00	75.6K	May 16, 2024	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2025 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date.

Content

Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2025 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date.