Patrick Ryan Thompson - 15 May 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
Chief Financial Officer and Treasurer
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 May 2023
Net transactions value
-$153,834
Form type
4
Filing time
17 Aug 2023, 17:17:35 UTC
Previous filing
17 Mar 2023
Next filing
16 Nov 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Tax liability $18,249 -3,253 -0.82% $5.61 391,383 15 May 2023 Direct F1, F2
transaction MAX Class A Common Stock Tax liability $46,104 -5,257 -1.3% $8.77 386,126 15 Aug 2023 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +18,748 +4.9% $0.000000 404,874 15 Aug 2023 Direct F3
transaction MAX Class A Common Stock Tax liability $55,751 -6,357 -1.6% $8.77 398,517 15 Aug 2023 Direct F4
transaction MAX Class A Common Stock Options Exercise $0 +9,772 +2.5% $0.000000 408,289 15 Aug 2023 Direct F3
transaction MAX Class A Common Stock Tax liability $33,729 -3,846 -0.94% $8.77 404,443 15 Aug 2023 Direct F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -18,748 -100% $0.000000* 0 15 Aug 2023 Class A Common Stock 18,748 Direct F5, F6
transaction MAX Restricted Stock Units Options Exercise $0 -9,772 -10% $0.000000 87,947 15 Aug 2023 Class A Common Stock 9,772 Direct F5, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 This transaction is being reported late due to an inadvertent administrative error.
F2 Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
F3 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F4 Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
F5 Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.
F6 18.8% of such RSUs vested quarterly on February 15, 2022, May 15, 2022 and August 15, 2022, and the remainder will vest quarterly through August 15, 2023, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.
F7 One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Remarks:

Chief Financial Officer and Treasurer