Patrick Ryan Thompson - 15 May 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
Chief Financial Officer and Treasurer
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 May 2023
Net transactions value
-$38,967
Form type
4
Filing time
17 May 2023, 13:40:51 UTC
Previous filing
17 Mar 2023
Next filing
16 Nov 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +18,748 +5% $0.000000 391,810 15 May 2023 Direct F1
transaction MAX Class A Common Stock Tax liability $25,615 -4,566 -1.2% $5.61 387,244 15 May 2023 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +9,772 +2.5% $0.000000 397,016 15 May 2023 Direct F1
transaction MAX Class A Common Stock Tax liability $13,352 -2,380 -0.6% $5.61 394,636 15 May 2023 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -18,748 -50% $0.000000 18,748 15 May 2023 Class A Common Stock 18,748 Direct F4, F5
transaction MAX Restricted Stock Units Options Exercise $0 -9,772 -9.1% $0.000000 97,719 15 May 2023 Class A Common Stock 9,772 Direct F4, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 In accordance with the terms of the RSU grant, 4,566 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F3 In accordance with the terms of the RSU grant, 2,380 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F4 Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.
F5 18.8% of such RSUs vested quarterly on February 15, 2022, May 15, 2022 and August 15, 2022, and the remainder will vest quarterly through August 15, 2023, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.
F6 One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Remarks:

Chief Financial Officer and Treasurer