Key facts
- This page summarizes Eugene Nonko's Form 4 filing for MediaAlpha, Inc. (MAX).
- 2 reported transactions and 0 derivative rows are listed below.
- Accepted by SEC: 27 Feb 2023, 18:03.
Eugene Nonko - 24 Feb 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)
- Reporting relationship
- CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER, Director
- Issuer ticker
- MAX
- Reported as of
- 24 Feb 2023
- Net transaction value
- -$1,065,064
- SEC form
- 4
- Accepted by SEC
- 27 Feb 2023, 18:03:28 UTC
- Prior SEC filing
- 23 Feb 2023
- Next SEC filing
- 17 Mar 2023
- Source filing
- View source filing
- Reporting owner signature
- /s/ Lance Martinez, attorney-in-fact
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Key filing fact
Eugene Nonko filed Form 4 for MediaAlpha, Inc. (MAX) on 27 Feb 2023.
Change
- Previous filing in this sequence was filed on 23 Feb 2023.
- Current net transaction value: -$1,065,064.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
MAX
transaction
Class A Common Stock
Sale
- Transaction value
- $816,970
- Shares
- -50,000
- Change %
- -8.2%
- Price
- $16.34
- Shares after
- 558,421
- Date
- 24 Feb 2023
- Ownership
- Direct
- Footnotes
- F1, F2
MAX
transaction
Class A Common Stock
Sale
- Transaction value
- $248,094
- Shares
- -15,698
- Change %
- -2.8%
- Price
- $15.80
- Shares after
- 542,723
- Date
- 27 Feb 2023
- Ownership
- Direct
- Footnotes
- F1, F3
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 3 footnotes
Footnote F1
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
Footnote F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.89 to $16.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Footnote F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.65 to $16.14 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
SEC remarks
CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER