Catherine Hull Cunningham - May 15, 2022 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: Chief People Officer
Signature: Lance Martinez, attorney-in-fact
Stock symbol: MAX
Transactions as of: May 15, 2022
Transactions value $: -$13,202
Form type: 4
Date filed: 5/17/2022, 06:49 PM
Previous filing: Mar 17, 2022
Next filing: Aug 17, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Options Exercise	$0	+3.69K		$0.00	3.69K	May 15, 2022	Direct	F1
transaction	MAX	Class A Common Stock	Tax liability	-$13.2K	-1.28K	-34.61%	$10.33	2.42K	May 15, 2022	Direct	F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	MAX	Restricted Stock Units	Options Exercise	$0	-3.69K	-6.25%	$0.00	55.4K	May 15, 2022	Class A Common Stock	3.69K		Direct	F3, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2	According to the RSU grant, 1,278 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F3	Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F4	One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.