Serge Topjian - Oct 30, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: VICE PRESIDENT, MEDIA
Signature: /s/ Lance Martinez, attorney-in-fact
Stock symbol: MAX
Transactions as of: Oct 30, 2021
Transactions value $: -$65,286
Form type: 4
Date filed: 11/3/2021, 08:13 PM
Previous filing: Sep 3, 2021

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Options Exercise	$0	+7.66K	+43.98%	$0.00	25.1K	Oct 30, 2021	Direct	F1
transaction	MAX	Class A Common Stock	Sale	-$65.3K	-3.9K	-15.56%	$16.74	21.2K	Nov 2, 2021	Direct	F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	MAX	Restricted Stock Units	Options Exercise	$0	-7.66K	-11.11%	$0.00	61.3K	Oct 30, 2021	Class A Common Stock	7.66K	$0.00	Direct	F3, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2	The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F3	Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
F4	On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.