Brian Mikalis - Oct 30, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
SENIOR VICE PRESIDENT, DEMAND PARTNERSHIPS
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Oct 30, 2021
Transactions value $
-$96,807
Form type
4
Date filed
11/3/2021, 08:08 PM
Previous filing
Oct 1, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +848 +7.67% $0.00 11.9K Nov 1, 2021 Direct F1
transaction MAX Class A Common Stock Options Exercise $0 +10.2K +85.74% $0.00 22.1K Oct 30, 2021 Direct F2
transaction MAX Class A Common Stock Sale -$96.8K -5.78K -26.15% $16.74 16.3K Nov 2, 2021 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Class B-1 Units of QL Holdings LLC and Class B Common Stock Options Exercise $0 -848 -0.64% $0.00 131K Nov 1, 2021 Class A Common Stock 848 Direct F2, F4
transaction MAX Restricted Stock Units Options Exercise $0 -10.2K -11.11% $0.00 81.7K Oct 30, 2021 Class A Common Stock 10.2K $0.00 Direct F5, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 On November 1, 2021, the Reporting Person exchanged 848 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 848 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
F3 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F4 Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.
F5 Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
F6 On October 30, 2020, the Reporting Person was granted 122,518 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.

Remarks:

SENIOR VICE PRESIDENT, DEMAND PARTNERSHIPS